Off Trade Key Account Manager – Maternity Cover

Brown-Forman

. Lead the business in the off-trade channel .

Posted 10/15/2026full-timePadova • ItalyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in sales strategy development and execution within the off-trade channel, with a strong focus on customer relationship management and performance analysis. Proficient in utilizing sales analytics and CRM tools to drive results in the spirits industry.

Highest-signal resume keywords

Key Account ManagementSales Strategy DevelopmentCustomer Relationship ManagementSales AnalyticsFMCG Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales GrowthPromotional PlanningPricing StrategyMarket Trend AnalysisPerformance Review

Soft Skills

LeadershipCommunicationNegotiationEntrepreneurial ApproachTeam Player

Tools & Technologies

SalesforceCRM Software

Industry Keywords

FMCGOff-Trade ChannelSpirits IndustryCommercial PoliciesMultinational Companies

About the role

Key responsibilities & impact

Lead the business in the off-trade channel
Manage customers and negotiate local agreements, promotional plans, assortment, and execution
Execute national commercial strategies into the market
Develop and implement sales strategies to drive sell-in and sell-out performance of assigned customers
Execute pricing and promotional initiatives in line with channel commercial objectives
Define promotional plans aligned with the national promotional strategy
Build and maintain strong customer relationships as the face of Brown-Forman
Monitor market trends, competitor activities, and customer feedback
Conduct customer management and regular performance reviews
Collaborate with the OFF Trade National Key Account Manager to maximize results
Prepare and present sales reports, forecasts, and performance analyses
Ensure sales activities comply with company commercial policies and industry regulations
Report to the OFF Trade National Key Account Manager and collaborate with the broader team

Requirements

What you’ll need

Minimum of 3 years of sales experience in FMCG as a Key Account Manager in OFF Trade
Bachelor’s degree in Business, Marketing, or a related field
Proven track record of successfully delivering sales growth in a similar role
Demonstrated ability to build and maintain effective working relationships with customers
Prior experience in the spirits industry is a plus
Strong leadership, communication, and negotiation skills
Entrepreneurial approach
Proficiency in sales analytics and CRM software, including Salesforce
Results-oriented, strategic thinker, and team player with a passion for the spirits industry
High experience in management and business development in multinational companies with complex distribution channels
Experience in managing customers
Sufficient command of written and verbal English
Italian is a must

Benefits

Comp & perks

Equitable pay structures for individual and company performance
Premium employee experience
Premium benefits reflecting company values and meeting the needs of a diverse workforce