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About the role
Key responsibilities & impact- Spearhead Texas chain strategy, planning, and execution
- Lead a high-performing team and foster partnerships with distributors and customers
- Oversee Texas chain commercial planning, including volume planning, pricing, category management, programming, gift allocations, incentives, and commercial spend budgets
- Work with the distributor to engage national and regional off-premise chains
- Lead the Texas chain business strategy and implement Brown-Forman's chain business plan
- Ensure distributor accountability for results
- Develop and motivate the Texas chain team
- Collaborate with Region Chain Manager, Account Managers, Finance, Brand Teams, and Field Marketing
- Evaluate business and program performance and adjust plans as needed
- Manage commercial investments and align spending with plans
- Implement key initiatives according to priority calendars and customer chain plans
- Lead tertile planning and business reviews with distributors
- Build relationships with distributor chain leadership and account teams
- Develop distributor incentives and manage commercial investments for maximum ROI
- Conduct regular business reviews with distributor leadership
- Lead sales strategy and execution with regional chain accounts in Texas
- Build relationships with key customers and serve as a strategic partner for mutual growth
- Develop customer-specific strategies to drive sustainable growth and profitability
- Conduct business reviews with customers and distributor teams
- Use insights to identify opportunities, shape future plans, and strengthen customer plans
Requirements
What you’ll need- At least 5 years in sales within the beverage alcohol industry
- Proven track record of achieving key commercial objectives
- Strong understanding of trade channels, chain customers, and the three-tier distribution system
- Ability to forge strong, productive relationships with customers, distributors, and internal partners
- Proven leadership skills in coaching, developing, and motivating high-performing teams
- Strong commercial insight to translate business insights, customer needs, and market dynamics into actionable strategies
- Collaborative leadership to build alignment and influence across functions and partners
- Highly organized, with ability to prioritize, manage multiple initiatives, and meet deadlines
- Strong analytical and business planning skills
- Proficient in Microsoft Excel, PowerPoint, and Word
- Willingness to travel up to 30% of the time
- Willingness to work evenings and weekends as needed
- Ability to lift up to 30 pounds
- Valid state driver's license
- Experience leading chain or key account business in large, complex beverage alcohol markets
- Success working with national and regional chain customers
- Proven ability to lead and influence distributor organizations at various levels
- Strong understanding of pricing, promotional strategy, category management, and commercial investment within chain accounts
- Experience using syndicated data, customer data, and marketplace insights
- Success leading and developing direct reports or broader commercial teams
Benefits
Comp & perks- Equitable pay structures for individual and company performance
- Premium employee experience
- Premium benefits reflecting company values and meeting the needs of a diverse workforce