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Brown-Forman

State Manager – Chains

Brown-Forman

. Spearhead Texas chain strategy, planning, and execution .

Posted 10/15/2026full-timeDallas • Texas • United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • Spearhead Texas chain strategy, planning, and execution
  • Lead a high-performing team and foster partnerships with distributors and customers
  • Oversee Texas chain commercial planning, including volume planning, pricing, category management, programming, gift allocations, incentives, and commercial spend budgets
  • Work with the distributor to engage national and regional off-premise chains
  • Lead the Texas chain business strategy and implement Brown-Forman's chain business plan
  • Ensure distributor accountability for results
  • Develop and motivate the Texas chain team
  • Collaborate with Region Chain Manager, Account Managers, Finance, Brand Teams, and Field Marketing
  • Evaluate business and program performance and adjust plans as needed
  • Manage commercial investments and align spending with plans
  • Implement key initiatives according to priority calendars and customer chain plans
  • Lead tertile planning and business reviews with distributors
  • Build relationships with distributor chain leadership and account teams
  • Develop distributor incentives and manage commercial investments for maximum ROI
  • Conduct regular business reviews with distributor leadership
  • Lead sales strategy and execution with regional chain accounts in Texas
  • Build relationships with key customers and serve as a strategic partner for mutual growth
  • Develop customer-specific strategies to drive sustainable growth and profitability
  • Conduct business reviews with customers and distributor teams
  • Use insights to identify opportunities, shape future plans, and strengthen customer plans

Requirements

What you’ll need
  • At least 5 years in sales within the beverage alcohol industry
  • Proven track record of achieving key commercial objectives
  • Strong understanding of trade channels, chain customers, and the three-tier distribution system
  • Ability to forge strong, productive relationships with customers, distributors, and internal partners
  • Proven leadership skills in coaching, developing, and motivating high-performing teams
  • Strong commercial insight to translate business insights, customer needs, and market dynamics into actionable strategies
  • Collaborative leadership to build alignment and influence across functions and partners
  • Highly organized, with ability to prioritize, manage multiple initiatives, and meet deadlines
  • Strong analytical and business planning skills
  • Proficient in Microsoft Excel, PowerPoint, and Word
  • Willingness to travel up to 30% of the time
  • Willingness to work evenings and weekends as needed
  • Ability to lift up to 30 pounds
  • Valid state driver's license
  • Experience leading chain or key account business in large, complex beverage alcohol markets
  • Success working with national and regional chain customers
  • Proven ability to lead and influence distributor organizations at various levels
  • Strong understanding of pricing, promotional strategy, category management, and commercial investment within chain accounts
  • Experience using syndicated data, customer data, and marketplace insights
  • Success leading and developing direct reports or broader commercial teams

Benefits

Comp & perks
  • Equitable pay structures for individual and company performance
  • Premium employee experience
  • Premium benefits reflecting company values and meeting the needs of a diverse workforce