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Regional Business Director
Brunswick Corporation. Drive regional growth through dealer acquisition, development, and retention .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong leadership and coaching abilities to develop high-performing sales teams while driving regional growth through dealer acquisition and retention. Possesses in-depth knowledge of the marine industry and a proven track record of exceptional sales performance.
Highest-signal resume keywords
Dealer AcquisitionBusiness Development ManagementMarine Industry KnowledgeSales PerformanceBilingual Proficiency in English and Spanish
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Strategy DevelopmentMarket AnalysisBudget ManagementMarine Technical KnowledgePresentation Skills
Soft Skills
Leadership SkillsInterpersonal SkillsOrganizational SkillsCommunication SkillsPersuasiveness
Tools & Technologies
Microsoft ApplicationsJob-Specific Programs
Industry Keywords
Marine IndustryDealer OrganizationOEM PartnershipsSales Conflict ResolutionPolicy Administration
About the role
Key responsibilities & impact- Drive regional growth through dealer acquisition, development, and retention
- Deliver a high-touch, field-based partnership experience
- Own revenue, margin, and market-share objectives
- Lead and coach Business Development Managers in-market
- Manage the day-to-day activities of assigned Business Development Managers
- Develop and implement strategies to achieve Mercury growth objectives
- Execute plans in the field alongside Business Development Managers and dealer partners
- Maintain an active field presence with dealers and OEM partners
- Oversee onboarding and hands-on training of Business Development Managers
- Assess Business Development Manager performance and create coaching and development plans
- Partner with the Mercury OEM team on dealer conquest and growth responsibilities
- Collaborate with sales leadership to evaluate market needs and trends
- Report to leadership on competitive products, programs, and market dynamics
- Resolve sales conflicts between Mercury, dealers, and OEMs
- Develop and maintain relationships with key dealers through in-person interaction and follow-up
- Establish communication with local OEM boat representatives
- Assess and resolve regional issues and report unresolved matters to upper management
- Partner with category management on current products and new product introductions
- Represent Mercury at national and regional shows, promote products, and generate sales opportunities
- Recruit, develop, and retain top talent
- Build a high-performing field sales team
- Serve as a cross-functional bridge across sales, service, and marketing
- Support program execution and resolve customer issues across the dealer network
Requirements
What you’ll need- Bachelor’s degree desired
- Track record of exceptional sales performance with demonstrated ability to discover business opportunities
- 5-10 years working with a dealer organization or equivalent
- Documented track record of success within the marine or power sports industry
- Knowledge of marine industry dealer or related organization
- Verbal and written communication skills
- Excellent organizational skills
- Ability to understand the market and apply inputs into a regional demand plan that drives production
- High level of business acumen
- Ability to work with diverse personalities while remaining tactful, professional, and flexible
- Ability to coach and motivate field staff
- Ability to be persuasive with customers while keeping customer satisfaction as a guiding factor
- Good working knowledge of Mercury and related products
- Prior Marine Industry experience
- Basic Marine Technical & Product Knowledge
- Bilingual proficiency in English and Spanish preferred
- Solid presentation skills
- Willingness to take responsibility and get the job done under any circumstances
- Working knowledge of the law as it pertains to sales and advertising
- Leadership and interpersonal skills
- Knowledge of policy administration
- Ability to understand, develop, and manage a budget
- Advanced computer skills in Microsoft Applications and ability to quickly adapt to job-specific programs and processes
- Must be currently authorized to work in the United States
- Must be located within the designated dealer territory, including the Carolinas and Florida
- Willingness to travel 60%
Benefits
Comp & perks- Annual discretionary bonus
- Medical insurance
- Dental insurance
- Vision insurance
- Paid vacation
- 401k with up to 4% match
- Health Savings Account with company contribution
- Wellbeing program
- Product purchase discounts
- Growth and development opportunities
- Relocation offered