Senior Copywriter

Brunswick Corporation

. Define the voice of the Mercury Marine brand .

Posted 9/21/2026full-timeChicago • Illinois • United StatesSenior💰 $87,800 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing creative marketing copy and campaign concepts tailored to diverse audience segments while adhering to brand voice and style guides. Proven ability to collaborate across teams and mentor junior writers to enhance overall creative output.

Highest-signal resume keywords

Creative Campaign DevelopmentCopywriting Across Marketing ChannelsEditing and ProofreadingSEO Keyword UsageTime Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingConceptual Creative DevelopmentScript DevelopmentStoryboardingPitch Deck CreationBrand Voice AdaptationQuality ReviewPortfolio Development

Soft Skills

CollaborationMentoringTime Management

Certifications & Qualifications

Bachelor's Degree in Related Field

Industry Keywords

AdvertisingMarketingBoatingFishingWater SportsDigital ChannelsPrint ChannelsIn-House Marketing

About the role

Key responsibilities & impact

Define the voice of the Mercury Marine brand
Create conceptual creative concepts and campaign ideas
Develop copy for boating, fishing, and water sports enthusiasts across digital and print channels
Collaborate with design, web, video, production, brand, and project management teams
Translate business objectives into conceptual ideas tied to customer needs and KPIs
Create and present pitch decks to creative and internal stakeholders
Write captivating headlines based on insights and data points
Develop scripts, storyboards, voice-over, and casting materials
Mentor junior writers and review their work for quality
Review creative proofs for spelling, grammar, and adherence to in-house style guides
Contribute creatively and strategically to the evolution of the Mercury brand and business

Requirements

What you’ll need

8+ years of experience in an advertising/marketing agency or in-house marketing department
Bachelor's degree in a related field preferred, but may be waived for candidates with relevant experience and exceptional portfolio
Experience collaboratively developing creative campaign concepts
Ability to produce copy across marketing channels while adapting tone for different audience segments
Ability to adhere consistently to brand voice and move between multiple brand voices
Strong time management to meet tight deadlines while working on simultaneous projects
Experience editing and proofreading according to multiple style guides
Basic understanding of SEO keyword usage
Portfolio demonstrating creative marketing copy across channels for multiple clients
Applicants must be currently authorized to work in the United States
Position is not eligible for employment visa sponsorship now or in the future

Benefits

Comp & perks

Annual discretionary bonus
Medical insurance
Dental insurance
Vision insurance
Paid vacation
401(k) with up to 4% match
Health Savings Account with company contribution
Wellbeing program
Product purchase discounts
Growth and development opportunities
Accommodation support during the application or interview process