Builder Prime

Performance Marketing

• Manage the demand generation plan and contribute to sourced pipeline
• Recommend channel mix and budget allocation
• Run day-to-day demand generation activities, measured by pipeline, CPL, cost per MQL, channels launched and optimized, and campaign throughput
• Diversify demand beyond paid search into LinkedIn, paid social, TikTok, retargeting, bumper video, Gartner, and G2
• Optimize channels for efficiency and pipeline contribution
• Brief and manage paid media agency campaigns and performance
• Own and improve lead-to-sale flow and sales handoff across SMB, mid-market, and enterprise audiences and product interests
• Partner with SDR and sales teams on follow-up cadence and service-level agreements
• Align demand generation, operations, and sales
• Support and grow account-based marketing against target accounts
• Contribute to targeting logic and account selection
• Shift lead mix toward ideal-customer-profile accounts and away from poor-fit leads
• Build and own AI-assisted demand-generation workflows within 90 days
• Score target accounts against the ICP, enrich list data, mine sales calls for purchase triggers, and create reporting beyond existing dashboards
• Report to the SVP of Marketing

Senior Demand Generation Manager