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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning, executing, and optimizing paid campaigns across platforms such as LinkedIn Ads and Google Ads, with a strong focus on lead generation and pipeline growth. Proficient in utilizing tools like HubSpot and Salesforce for monitoring ROI and KPIs while collaborating effectively with cross-functional teams.
Highest-signal resume keywords
Campaign StrategyLead GenerationHubSpot ProficiencyGoogle Ads ManagementAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ExecutionAudience SegmentationA/B TestingSEO OptimizationPerformance Marketing
Soft Skills
Project ManagementAttention to Detail
Tools & Technologies
SalesforceHubSpotGoogle AdsAsanaGA4
Industry Keywords
B2B SaaSGrowth Stage TechDemand GenerationPerformance MarketingProgrammatic Advertising
About the role
Key responsibilities & impact- Plan, execute, and optimize paid campaigns on LinkedIn, Google Ads, and other B2B-relevant platforms
- Drive lead generation and pipeline growth
- Develop audience segmentation strategies
- Conduct A/B testing on ad creatives, messaging, and audience targeting
- Monitor, measure, optimize, and report on ROI and KPIs using HubSpot, Salesforce, AI, and other tools
- Optimize conversion paths to maximize lead capture and engagement
- Manage budgets, timelines, and campaign execution using Asana and Google Sheets
- Collaborate with growth, content marketing, and design teams to improve landing pages, website assets, and ad content
- Research, evaluate, and implement new marketing technologies and tools
Requirements
What you’ll need- 4+ years of in-house experience in growth, demand generation, or performance marketing roles in a B2B SaaS growth-stage tech company, or similar agency experience with B2B clients
- Hands-on expertise managing advertising platforms including LinkedIn Ads, Google Ads, Meta, YouTube Ads, and programmatic advertising
- Campaign strategy, execution, and optimization experience
- Strong analytical skills
- Proficiency in HubSpot, Salesforce, GA4, or similar tools
- Superb project management and operational skills
- Strong attention to detail
- Native or native-equivalent English proficiency
- Experience with SEO and website optimization preferred
- Experience with AI, AI agents, and/or automation tools such as Make and Zapier preferred
Benefits
Comp & perks- Every employee gets the chance to hold equity
- Responsibility and autonomy
- Opportunity to take initiative and get the job done
- Professional growth opportunities in a high-growth company
- Work with an elite team combining AI, computer vision, and construction expertise
