Campaign Marketing Manager

. Translate business strategy, customer needs, and growth goals into a focused campaign roadmap .

Posted 9/25/2026full-timeRemote • Tennessee • United StatesMid-LevelSenior💰 $70,000 - $95,000 per yearWebsite

Key responsibilities & impact

Translate business strategy, customer needs, and growth goals into a focused campaign roadmap
Identify high-value audiences, use cases, buying moments, and growth opportunities
Build campaign briefs defining audience, objective, insight, messaging, creative direction, channels, offers, and success measures
Set campaign success measures, including qualified pipeline, engagement, adoption, and expansion indicators
Create integrated campaign concepts for Owners, Developers, and General Contractors
Develop messaging and content direction addressing customer pain points, outcomes, and in-market intent
Unify paid, owned, field, sales, and customer touchpoints into cohesive campaigns
Partner with Creative, Content, Growth, GTM Engineering, Events and ABM, Communications, Enablement, Sales, Product, and central marketing teams
Align priority segments, accounts, and campaign goals with pipeline plans
Build audiences, activate campaigns, test hypotheses, and optimize performance with GTM Engineers
Enable customer-facing teams to carry campaign stories into customer conversations and adoption motions
Test and improve audience, message, creative, offer, and channel mix using performance results
Monitor market, target accounts, customer conversations, competitive landscape, product releases, and intent signals
Establish a campaign roadmap, launch integrated campaigns, build repeatable optimization processes, and contribute to pipeline, product adoption, and expansion goals

What you’ll need

3+ years of experience in B2B demand generation, integrated campaign marketing, growth marketing, or related roles
Demonstrated ability to build and execute multi-channel campaigns that drive measurable business results
Strong creative instincts and ability to turn customer insight into clear campaign ideas, messaging, and content direction
Comfort using performance data to evaluate campaign results, diagnose what is working, and recommend clear next steps
Experience collaborating across Sales, Account Management, Customer Success, Product, Growth, and creative teams
Strong project management skills and ability to bring multiple contributors together around a clear plan
Experience in construction, real estate, financial services, or vertical SaaS is a plus

Comp & perks