Business Development Representative

Bulletproof

. Generate Sales Qualified Leads (SQLs) within the Ideal Customer Profile (ICP) .

Posted 11/3/2026full-timeFredericton • CanadaJuniorMid-Level💰 CA$65,000 - CA$70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in generating Sales Qualified Leads (SQLs) and executing multi-step sales campaigns while effectively collaborating with sales and marketing teams. Proficient in utilizing Salesforce, Outreach, ZoomInfo, and Sales Navigator to refine outreach strategies and meet activity quotas.

Highest-signal resume keywords

Sales Qualified Leads GenerationMulti-Step Sales Campaign ExecutionSalesforce ProficiencyExcellent Communication SkillsObjection Handling Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationSales Campaign ExecutionMarket ResearchCustomer Insights GatheringActivity Quota Achievement

Soft Skills

Highly MotivatedTeam CollaborationTime ManagementIndependent Work Capability

Tools & Technologies

SalesforceOutreachZoomInfoSales NavigatorMicrosoft Tech Stack

Industry Keywords

IT Industry ExperienceIdeal Customer ProfileTarget AccountsMessaging AlignmentOutbound Calls

About the role

Key responsibilities & impact

Generate Sales Qualified Leads (SQLs) within the Ideal Customer Profile (ICP)
Collaborate with sales and marketing to identify key target accounts
Conduct research to compile contact lists for campaigns
Execute multi-step sales campaigns
Align messaging with target audiences and their challenges
Source SQLs through outbound calls, emails, and inbound follow-up
Gather customer and market insights to refine outreach strategies
Leverage marketing, partner, and sales assets
Meet activity and opportunity quotas

Requirements

What you’ll need

2-3 years of experience in a similar role
Highly motivated and success-driven in a team environment
Capable of working independently and collaboratively
Excellent communication and time management skills
Strong objection handling skills
IT industry experience is a plus
Degree or Diploma in Business, Marketing, Technology, Computer Science, or a related field, or an equivalent combination of education and experience
Proficiency with Salesforce, Outreach, ZoomInfo, and Sales Navigator
Microsoft tech stack knowledge is a bonus

Benefits

Comp & perks

100% employer-paid medical, dental, and vision coverage
Company-matched RRSP program
Comprehensive travel medical coverage
Professional certification reimbursement for relevant career development
Mental Health Counselling and Family Assistance Program
Community involvement and volunteer opportunities
Give back while getting paid with dedicated volunteer time
Competitive Extended health care benefits ($1500 per year massage therapy coverage)
Goodlife Fitness corporate rate – It’s 25% off memberships
Recognition and rewards, including score-card performance bonus, and service award bonus