Senior Brand Strategist

Bulletproof

. Lead the development of brand positioning, brand worlds, and brand architecture .

Posted 11/10/2026full-timeSingapore • SingaporeSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand strategy and architecture, with a strong ability to translate insights into creative territories that guide design and identity work. Proven experience in navigating multi-market APAC contexts while maintaining high standards of strategic rigor and craft.

Highest-signal resume keywords

Brand StrategyMulti-Market APAC ExperienceCreative ExpressionData-Driven InsightsClient Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PositioningBrand ArchitectureDesign PrinciplesStrategic CritiqueInnovation StrategyPortfolio ArchitectureBrand Systems UnderstandingFramework Adaptation

Soft Skills

Independent WorkStructured ThinkingHigh OwnershipExcellent Judgement

Tools & Technologies

Core Brand Strategy ToolsCreative Frameworks

Industry Keywords

Brand DevelopmentDesign Agency ExperienceConsumer InsightsCultural InsightsCreative Output

About the role

Key responsibilities & impact

Lead the development of brand positioning, brand worlds, and brand architecture
Translate consumer, category, and cultural insights into clear creative territories guiding design and identity work
Build strong design principles and provide confident, constructive strategic critique
Partner closely with designers to inspire and elevate creative output
Lead or co-lead client workshops and strategic discussions
Navigate multi-market APAC contexts, balancing global consistency with local nuance
Work independently and at speed with a high bar for strategic rigour and craft

Requirements

What you’ll need

Experience at a leading brand or design agency
Strong grounding in brand strategy, not just communications planning
Comfortable working in fast-paced, high-standards agency environments
Experience across multiple APAC markets is strongly preferred
Fluency in core brand strategy tools and frameworks
Ability to operate independently from day one
Comfort shaping work that directly informs design and creative expression
Ability to use data and insights to bridge strategy and creativity
Understanding of how brands are built through systems, worlds, and expression
Confidence in front of clients and creatives
Structured thinking and ability to adapt frameworks to the problem
High ownership, strong taste, and excellent judgement
Innovation strategy or portfolio architecture experience is a bonus
Experience shaping or evolving complex brand portfolios is a bonus
Exposure to large regional or global brand systems is a bonus