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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing client relationships and driving commercial outcomes, including budget negotiations and performance accountability. Proven ability to coordinate cross-functional teams and engage with senior stakeholders to achieve strategic goals across multi-brand accounts.
Highest-signal resume keywords
Client-Facing Performance MarketingCommercial Outcomes ManagementAcquisition Economics FluencyCross-Functional CoordinationRelationship Building with Senior Stakeholders
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CPAROASLTVPerformance AccountabilityBudget Negotiation
Soft Skills
DecisivenessRelationship ManagementProblem-Solving
Tools & Technologies
Media PlanningSEOUser AcquisitionAffiliate Marketing
Industry Keywords
Account GrowthPerformance MetricsMulti-Brand Account Management
About the role
Key responsibilities & impact- Own the full client relationship across every brand in the account
- Lead the review cadence and manage client escalations
- Serve as the trusted point of accountability for clients
- Own commercial outcomes including volume, CPA, ROAS, and contribution
- Set targets with senior leadership and identify performance trends early enough to direct meaningful responses
- Set and sequence priorities across a multi-brand account
- Ensure brands are not silently deprioritized when specialist capacity is contested
- Direct cross-functional specialists through outcome-driven briefs
- Coordinate UA, Affiliates, SEO, Media, and Planning specialists
- Own client discussions on budget, scope, and contract terms
- Flag risks to spend or return before they become problems
Requirements
What you’ll need- Proven experience in client-facing performance marketing or account growth, ideally agency-side
- Experience owning commercial outcomes, including budget conversations, scope negotiation, and performance accountability
- Fluency in acquisition economics, including CPA, ROAS, and LTV
- Ability to engage channel specialists on performance metrics and challenge where needed
- Experience coordinating cross-functional specialists without direct headcount responsibility
- Decisiveness under competing demands and ability to sequence work across complex, multi-brand accounts
- Track record of building relationships with senior client stakeholders and growing and protecting accounts over time
- Ability to operate with minimal oversight in a coordinated-capacity model rather than a dedicated team structure