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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in CRM operations and marketing automation, with a focus on building retention journeys and enhancing customer engagement. Proficient in collaborating across teams to improve operational efficiency and customer experiences.
Highest-signal resume keywords
CRM OperationsMarketing Automation WorkflowsBloomreachBuilderProcess Enhancements
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Retention JourneysCRM WorkflowsCampaign ExecutionOperational Efficiency
Soft Skills
Effective CommunicationDetail-OrientedSelf-StarterProactive Approach
Tools & Technologies
BloomreachBuilder
Industry Keywords
Customer EngagementPlayer EngagementCollaborationTroubleshooting
About the role
Key responsibilities & impact- Build and schedule retention journeys
- Work with marketing automation workflows using platforms such as Bloomreach and Builder
- Collaborate with Content, Design, Loyalty, and Customer Support teams
- Assist in troubleshooting CRM workflows
- Identify process enhancements to improve operational efficiency
- Work with the Customer Service team to improve the experience for customers requesting additional rewards
- Help execute campaigns that keep players engaged and active
- Develop CRM operations expertise through structured training and hands-on experience
Requirements
What you’ll need- Comfort with new software and ability to quickly learn new platforms
- Detail-oriented, accurate, and consistent work style
- Effective communication skills
- Ability to work independently while collaborating across departments
- Self-starter attitude and proactive approach to identifying improvements
- Willingness to transition into CRM operations and player engagement
- Educational path is not a barrier to joining
Benefits
Comp & perks- Structured training and hands-on experience
- Real ownership over CRM operations
- High visibility with senior leadership
- Opportunity to build the retention function from the ground up
- Opportunity to design best practices shaping company growth
