Bullseye Strategy

Digital Marketing

• Manage digital marketing accounts from small to enterprise levels, ensuring client satisfaction and success
• Serve as a strategic advisor to clients, leading planning sessions, performance reviews, and recommendations that connect marketing efforts to business outcomes
• Facilitate conversations with client stakeholders and internal SMEs to align on priorities, gather insights, and turn discussions into actionable plans
• Manage projects from kickoff to completion, balancing strategic direction with day-to-day execution so all deliverables are met on time
• Develop and maintain strong relationships with clients, understanding their needs and providing personalized service
• Use AI tools to accelerate research, meeting preparation, reporting, communication, and project coordination, while reviewing all output for accuracy and following company AI guidelines
• Utilize software and technology to streamline operations and enhance service delivery
• Collaborate with internal teams to deliver comprehensive digital marketing strategies
• Stay curious and continuously seek out new trends, tools, and technologies, including emerging AI capabilities, to improve client outcomes

Digital Marketing Account Manager

SEO Marketing

• Develop onsite, offsite, content, technical SEO, and answer engine optimization strategies
• Develop and own clients' Answer Engine Optimization (AEO/GEO/LLMO) strategies
• Conduct technical, content, keyword, schema/structured data, and entity SEO/AEO audits
• Optimize site speed, hosting, HTML, images, and minification
• Improve internal linking, page structure, URL structure, and external linking
• Structure content for AI extraction using answer-first formatting, semantic/atomic chunking, Q&A headings, FAQ blocks, and concise machine-readable copy
• Implement Schema.org structured data, including FAQPage and other markup supporting AI retrieval and citation
• Build semantic relevance and consistent entity signals for brand trust
• Monitor AI visibility, brand citations, mentions, and share of answers across major answer engines
• Use WordPress, Semrush, Ahrefs, GA4, Google Search Console, KWFinder, Screaming Frog, and AI citation-tracking platforms
• Represent Bullseye as an SEO and AEO expert during client meetings
• Provide monthly and quarterly SEO client reporting, including AI visibility and citation metrics
• Train coworkers on SEO and AEO
• Present SEO and AEO strategies directly to clients and translate complex search concepts into clear recommendations
• Perform other duties as assigned

Digital Marketing Account Manager

SEO Specialist