Senior Marketing Executive – Customer Engagement

Bupa

. Deliver customer engagement campaigns across multiple marketing channels .

Posted 10/22/2026full-timeSalford Quays • United KingdomSenior💰 £33,000 - £35,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing customer engagement campaigns across multiple marketing channels while ensuring compliance with regulatory standards. Proficient in stakeholder management, data-driven decision-making, and optimizing campaign performance.

Highest-signal resume keywords

Customer Engagement Campaign ManagementLifecycle MarketingStakeholder ManagementData-Driven Performance OptimizationRegulated Environment Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Campaign ManagementAudience SegmentationContent MarketingProject ManagementPerformance Analysis

Soft Skills

Strong Communication SkillsExcellent Organizational SkillsAttention to Detail

Tools & Technologies

CRM SystemsEmail Marketing PlatformsDigital Marketing ToolsSocial Media Management Tools

Industry Keywords

FCA ComplianceFinancial PromotionsHealthcare MarketingInsurance MarketingFinancial Services Marketing

About the role

Key responsibilities & impact

Deliver customer engagement campaigns across multiple marketing channels
Manage projects from initial brief through to execution and performance analysis
Support the launch of new products, propositions and customer benefits
Create and optimise customer lifecycle communications
Develop engaging health and wellbeing content plans
Work with data teams to define audience segmentation and targeting strategies
Brief and collaborate with internal creative and studio teams
Monitor campaign performance and identify opportunities for improvement
Build relationships with stakeholders across Product, Sales, Customer Experience, Compliance and Digital teams
Ensure communications are accurate, compliant and customer focused

Requirements

What you’ll need

Around 2-5 years' marketing experience in a commercial environment
Experience managing marketing campaigns and multiple projects simultaneously
Exposure to customer engagement, CRM, lifecycle marketing or content marketing
Experience across channels such as email, digital, social or direct marketing
Strong stakeholder management and communication skills
Data-driven approach with the ability to measure and optimise campaign performance
Excellent organisational skills and attention to detail
Experience working within a regulated environment such as insurance, financial services, healthcare or another compliance-led sector
Communications must meet FCA and financial promotions requirements

Benefits

Comp & perks

25 days holiday, increasing through length of service, with option to buy or sell
Fixed Term Benefits allowance
Enhanced pension plan
Life insurance
Various other benefits and online discounts
Viva global wellbeing programme covering mental, physical, financial, social and environmental wellbeing
Flexible working
Family friendly benefits
Reasonable adjustments as part of the recruitment process