Integrated Marketing Manager

Buxton Resources

. Lead integrated organic marketing campaigns from ideation through execution, measurement, and optimization .

Posted 10/23/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading integrated organic marketing campaigns, managing email marketing strategies, and optimizing performance through data analysis. Proficient in collaborating cross-functionally to align campaign messaging with business objectives and audience insights.

Highest-signal resume keywords

Campaign ManagementEmail Marketing StrategyOrganic Social Media ManagementAudience SegmentationData Analysis

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign PlanningLifecycle MarketingContent MarketingDemand GenerationEmail Campaign DevelopmentProject ManagementPerformance MeasurementAttribution AnalysisNurture Campaign DevelopmentMessaging Frameworks

Soft Skills

Excellent WritingStrong CommunicationAttention to DetailAnalytical MindsetOwnership

Tools & Technologies

HubSpotMarketoSalesforceEmail Marketing PlatformsSocial Media Management ToolsAnalytics ToolsProject Management Tools

Industry Keywords

B2B MarketingSaaS MarketingAccount-Based MarketingEcommerceMartech

About the role

Key responsibilities & impact

Lead integrated organic marketing campaigns from ideation through execution, measurement, and optimization
Translate company priorities, product launches, customer insights, and market trends into campaign concepts
Build campaign briefs, timelines, messaging frameworks, and distribution plans
Coordinate campaign execution across Content, Design, Product, Sales, and Leadership
Manage organic social media strategy across LinkedIn and other priority channels
Develop and manage content calendars
Write, edit, schedule, and publish social posts while maintaining brand voice
Monitor engagement, audience growth, and content performance
Develop and manage email marketing strategy
Plan and execute promotional, ABM, and campaign-based emails
Develop nurture campaigns and customer journeys
Manage email calendars, segmentation, personalization, testing, and reporting
Collaborate cross-functionally on campaign messaging, visual assets, product updates, launches, use cases, and customer value
Align ABM and lifecycle campaigns with account priorities and revenue objectives
Establish campaign goals, KPIs, and measurement frameworks
Report on organic social, email, campaign, and pipeline performance
Analyze performance data and optimize messaging, segmentation, and channel strategy
Maintain documentation of campaign plans, results, learnings, and best practices

Requirements

What you’ll need

3–5+ years of experience in marketing, campaign management, demand generation, lifecycle marketing, content marketing, or a related field
Experience managing organic social media programs, particularly for a B2B or SaaS company
Hands-on experience developing and executing email campaigns, including promotional, ABM, and nurture programs
Strong campaign planning and project management skills
Excellent writing, editing, and communication abilities
Experience collaborating with Content, Design, Product, Sales, and executive stakeholders
Strong understanding of audience segmentation, buyer journeys, and lifecycle marketing
Analytical mindset with the ability to interpret performance data and make informed recommendations
Ability to manage multiple priorities and projects in a fast-paced environment
Strong attention to detail and a high level of ownership
Preferred: experience in B2B data/tech, ecommerce, martech, or another complex technology environment
Preferred: experience supporting account-based marketing programs
Familiarity with marketing automation and CRM platforms such as HubSpot, Marketo, Salesforce, or similar tools
Experience with email marketing platforms and analytics tools
Familiarity with social media management, reporting, and project management tools
Experience collaborating on product launches or integrated go-to-market campaigns
Understanding of attribution, pipeline reporting, and marketing performance measurement