Digital Marketing Specialist

Buyers Edge Platform

. Develop and execute digital marketing campaigns across paid search, display, video, and social platforms for multiple brands .

Posted 9/16/2026full-timeRemote • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing digital marketing campaigns across various platforms, with a strong focus on optimization through data analysis and performance metrics. Proficient in technical SEO, copywriting, and managing marketing technologies to drive successful outcomes.

Highest-signal resume keywords

Digital Marketing Campaign ManagementGoogle Analytics 4Paid Marketing ChannelsTechnical SEOCopywriting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google AdsMeta (Facebook/Instagram)LinkedInA/B TestingHTMLCSSSalesforcePardotData AnalysisCampaign Optimization

Soft Skills

Excellent Communication SkillsProblem-SolvingAdaptabilityCollaborationTime Management

Tools & Technologies

Google Analytics 4SalesforcePardotAI Tools

Industry Keywords

FoodserviceHospitalityDigital MarketingSEOContent Marketing

About the role

Key responsibilities & impact

Develop and execute digital marketing campaigns across paid search, display, video, and social platforms for multiple brands
Manage campaign configuration, launches, optimization, ad copywriting, budget and billing management, and data-based adjustments
Monitor campaign and website performance in Google Analytics 4 and use findings for optimization and reporting
Build and update landing pages and handle ad hoc website update requests
Execute vendor- and agency-delivered recommendations, creative, and campaign builds
Coordinate with internal teams to route questions and obtain work reviews
Support technical SEO, on-page SEO, and content updates
Support Salesforce/Pardot form tracking and completion action setup
Troubleshoot brand-specific needs and develop creative solutions
Identify and test optimization opportunities, including A/B testing, across ad copy and landing pages
Ensure campaigns meet defined conversion objectives
Deliver internal analytics and progress reporting
Maintain knowledge of industry best practices and new technologies

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Business, or a related field
2–3 years' experience in paid marketing channels and technologies, specifically Google Ads, Meta (Facebook/Instagram), and LinkedIn
Working knowledge of Google Analytics 4 and ability to translate performance data into optimization decisions and reporting
Proven track record of successful marketing campaigns; foodservice or hospitality experience is a plus
Exposure to technical SEO, on-page SEO, content, and AI search visibility (AEO/GEO) is a plus; willingness to learn is expected
Comfort building or updating landing pages and basic HTML/CSS, or willingness to learn
Comfortable using AI tools for research, drafting, campaign analysis, and similar marketing tasks
Proficient in copywriting for ads, landing pages, and email
Salesforce/Pardot experience is a plus
Comfortable executing work delivered by external vendor or agency partners and coordinating internally through review
Excellent written and verbal communication skills
Experience working under tight deadlines in a fast-moving, shifting-priority environment
Must be able to work without employer sponsorship

Benefits

Comp & perks

Medical, dental, and vision insurance
Flexible Spending Account (FSA)
Company-paid life insurance
401(k) with company match
Training and development opportunities
Competitive pay
Flexible PTO policy with no accrual required