Buyers Edge Platform

Digital Marketing

• Develop and execute digital marketing campaigns across paid search, display, video, and social platforms for multiple brands
• Manage campaign configuration, launches, optimization, ad copywriting, budget and billing management, and data-based adjustments
• Monitor campaign and website performance in Google Analytics 4 and use findings for optimization and reporting
• Build and update landing pages and handle ad hoc website update requests
• Execute vendor- and agency-delivered recommendations, creative, and campaign builds
• Coordinate with internal teams to route questions and obtain work reviews
• Support technical SEO, on-page SEO, and content updates
• Support Salesforce/Pardot form tracking and completion action setup
• Troubleshoot brand-specific needs and develop creative solutions
• Identify and test optimization opportunities, including A/B testing, across ad copy and landing pages
• Ensure campaigns meet defined conversion objectives
• Deliver internal analytics and progress reporting
• Maintain knowledge of industry best practices and new technologies

Digital Marketing Specialist