Marketing Manager – Growth

BytePitch - Software Labs

. Develop and execute digital marketing strategies aimed at inbound lead generation for the services business .

Posted 11/7/2026full-timeRemote • PortugalMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing digital marketing strategies focused on inbound lead generation, utilizing data analytics for campaign optimization and performance reporting. Proficient in SEO, content marketing, and marketing automation to enhance brand identity and drive qualified leads.

Highest-signal resume keywords

B2B Marketing ExperienceSEO ExpertiseMarketing Automation ProficiencyData Analytics SkillsStrong Writing Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Marketing StrategyLead GenerationCampaign OptimizationA/B TestingContent MarketingSEOMarket ResearchDemand GenerationEmail MarketingAnalytics (GA4)

Soft Skills

Results-Driven MindsetCollaboration with Sales TeamsStrong Communication Skills

Tools & Technologies

HubSpotGoogle AdsLinkedIn AdsMarketing Automation Tools

Industry Keywords

Professional ServicesB2B SaaSTechnical ServicesBrand IdentityEmployer Branding

About the role

Key responsibilities & impact

Develop and execute digital marketing strategies aimed at inbound lead generation for the services business
Use data and analytics to plan, run, and report on campaigns; optimise channels and tactics based on performance
Run SEO (technical and content) to grow organic inbound traffic
Manage social media and LinkedIn presence (organic and paid) tied to lead generation
Run continuous testing and optimisation, including A/B testing, segmentation, and targeting, to improve ROI
Conduct market and competitive research to keep positioning and messaging sharp
Lead go-to-market planning for service offerings, including positioning, messaging, and target segments
Work closely with the Business Development team pre-sales to align marketing and sales goals
Define and run demand generation focused on qualified leads and conversion
Own and evolve BytePitch's overall brand identity and reputation across services and products
Support recruitment with job ad messaging and employer-branding materials when needed
Help organise and represent BytePitch at relevant industry events and networking opportunities when required
Ensure consistent messaging and content across services buyers, product users, and talent
Set up and run marketing automation and email nurture flows using outreach tools, HubSpot or similar
Contribute to website optimisation, including landing pages and conversion paths
Track and report performance using KPIs such as pipeline contribution, lead quality, and channel ROI
Continuously adapt strategy based on data and market feedback

Requirements

What you’ll need

4-6 years of B2B marketing experience, ideally within professional/technical services, software houses, agencies, or early-stage B2B SaaS
Proven experience working in a small/lean marketing function; comfortable owning the full stack without specialists to delegate to
Experience supporting pre-sales or working closely with a BD/Sales team
Solid, practical knowledge of SEO, content marketing, marketing automation, and analytics (GA4 or equivalent); able to execute directly
Strong writing skills in English (Portuguese a plus), able to translate technical topics into credible content
A results-driven mindset: pipeline and ROI, not just impressions and likes
[Nice to have] Paid media management experience (Google Ads, LinkedIn Ads)

Benefits

Comp & perks

Two types of contracts are available: Employment & Service (B2B) Agreements
Competitive salary according to your experience
Additional benefits such as meal allowance, health insurance, extra days off (depending on the type of contract/location)
Fully remote work
Flexibility to help you balance the personal and professional aspects of your life
An inclusive culture where you can be yourself and thrive professionally
A supportive environment for your overall well-being
A budget for training
A personalised development plan based on our career paths
Opportunities to travel according to the business needs
Face-to-face company events per year to connect with colleagues and strengthen company culture