BytePitch - Software Labs

Growth Marketing

• Develop and execute digital marketing strategies aimed at inbound lead generation for the services business
• Use data and analytics to plan, run, and report on campaigns; optimise channels and tactics based on performance
• Run SEO (technical and content) to grow organic inbound traffic
• Manage social media and LinkedIn presence (organic and paid) tied to lead generation
• Run continuous testing and optimisation, including A/B testing, segmentation, and targeting, to improve ROI
• Conduct market and competitive research to keep positioning and messaging sharp
• Lead go-to-market planning for service offerings, including positioning, messaging, and target segments
• Work closely with the Business Development team pre-sales to align marketing and sales goals
• Define and run demand generation focused on qualified leads and conversion
• Own and evolve BytePitch's overall brand identity and reputation across services and products
• Support recruitment with job ad messaging and employer-branding materials when needed
• Help organise and represent BytePitch at relevant industry events and networking opportunities when required
• Ensure consistent messaging and content across services buyers, product users, and talent
• Set up and run marketing automation and email nurture flows using outreach tools, HubSpot or similar
• Contribute to website optimisation, including landing pages and conversion paths
• Track and report performance using KPIs such as pipeline contribution, lead quality, and channel ROI
• Continuously adapt strategy based on data and market feedback

Explore Marketing Manager – Growth at BytePitch - Software Labs. Review requirements and application details.

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Marketing Manager – Growth