Creative Director

C3 Industries

. Lead creative strategy, brand identity, and creative operations for High Profile's marketing organization .

Posted 10/8/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading creative strategy and brand identity across multiple channels, with a strong focus on campaign ideation and creative operations. Proven ability to manage and develop creative teams while ensuring high-quality standards and compliance in advertising.

Highest-signal resume keywords

Creative DirectionCampaign IdeationCreative Production SystemsTeam ManagementBrand Identity Stewardship

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative StrategyCampaign DevelopmentQuality Standards DefinitionCreative ConceptingPaid Media CreativeIntegrated Work PortfolioCreative OperationsWorkflow ImprovementPerformance MeasurementAutonomous Decision-Making

Soft Skills

LeadershipCollaborationProactive RecommendationsBrainstorm FacilitationRelationship Building

Tools & Technologies

AI-Assisted WorkflowsCreative Workflow Tools

Industry Keywords

RetailConsumer GoodsRegulated IndustryIntegrated Agency ExperienceSocial-Native Content

About the role

Key responsibilities & impact

Lead creative strategy, brand identity, and creative operations for High Profile's marketing organization
Direct creative across every channel, including in-store, wholesale support, internal packaged brands, traditional media, paid digital, and organic social
Set creative standards and provide final creative approval before work goes to the VP of Marketing or other stakeholders
Lead creative ideation for tentpole campaigns and facilitate brainstorms with marketing teams
Define the core idea, tone, visual direction, and example executions for initiatives
Steward brand identity across all channels and hold internal teams, partners, and agencies accountable to standards
Benchmark creative output against strong work in retail, CPG, and adjacent categories
Define quality standards for paid advertising across display, paid social, video, direct mail, and out-of-home
Produce compliant creative across all operating states
Own creative direction and content quality for paid digital and organic social in partnership with the Digital team
Lead creative concepting for seasonal campaigns, brand initiatives, and new channel launches
Lead the Design Manager on traditional media creative direction
Own and improve recurring production processes, beginning with the weekly promotional workflow
Evaluate and implement AI and workflow tools to increase creative throughput and capacity
Provide strategic direction, workload prioritization, and professional development to the creative and design team
Build a scalable, documented creative operating model covering creative thinking, brief writing, and critique
Report creative team performance, capacity, and initiative progress to the VP of Marketing
Own the creative and design budget and manage to target
Build working relationships with marketing and cross-functional partners including buying and planning, retail, compliance, wholesale, and facilities
Directly manage the Design Manager, Senior Graphic Designer, and Graphic Designer; lead a team of four
Direct external paid media agencies

Requirements

What you’ll need

6+ years in creative roles, with at least 3 years as a Creative Director, Associate Creative Director, or equivalent
3+ years at an integrated, full-service, or brand agency in a concept-leading role (copywriter, Design Manager, ACD, or CD), creating campaign ideas rather than only producing assets
Agency work for retail, consumer, or regulated-category clients, including campaigns that ran in-store as well as in paid, social, and CRM channels
Portfolio with integrated work from concept through execution across three or more channels
Portfolio evidence of distinctive paid media creative across digital and traditional channels
Strong, current point of view on social-native content, ideally with experience connecting content quality to measurable performance
Experience building or improving creative production systems and workflows; familiarity with AI-assisted workflows strongly preferred
Experience managing a creative or design team of 3+ people
Experience leading brainstorms or concept development with cross-functional partners who don't report to them, with examples of ideas others built out across channels
Comfortable operating with significant autonomy and bringing proactive recommendations to leadership
Cannabis or other regulated industry experience a plus, but not required