C3 Industries

Art Director

• Lead creative strategy, brand identity, and creative operations for High Profile's marketing organization
• Direct creative across every channel, including in-store, wholesale support, internal packaged brands, traditional media, paid digital, and organic social
• Set creative standards and provide final creative approval before work goes to the VP of Marketing or other stakeholders
• Lead creative ideation for tentpole campaigns and facilitate brainstorms with marketing teams
• Define the core idea, tone, visual direction, and example executions for initiatives
• Steward brand identity across all channels and hold internal teams, partners, and agencies accountable to standards
• Benchmark creative output against strong work in retail, CPG, and adjacent categories
• Define quality standards for paid advertising across display, paid social, video, direct mail, and out-of-home
• Produce compliant creative across all operating states
• Own creative direction and content quality for paid digital and organic social in partnership with the Digital team
• Lead creative concepting for seasonal campaigns, brand initiatives, and new channel launches
• Lead the Design Manager on traditional media creative direction
• Own and improve recurring production processes, beginning with the weekly promotional workflow
• Evaluate and implement AI and workflow tools to increase creative throughput and capacity
• Provide strategic direction, workload prioritization, and professional development to the creative and design team
• Build a scalable, documented creative operating model covering creative thinking, brief writing, and critique
• Report creative team performance, capacity, and initiative progress to the VP of Marketing
• Own the creative and design budget and manage to target
• Build working relationships with marketing and cross-functional partners including buying and planning, retail, compliance, wholesale, and facilities
• Directly manage the Design Manager, Senior Graphic Designer, and Graphic Designer; lead a team of four
• Direct external paid media agencies

Explore Creative Director at C3 Industries. Review requirements and application details.