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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing digital advertising campaigns across platforms like Google Ads and Meta Ads, with a strong focus on data analysis, KPI monitoring, and effective communication. Proven ability to conduct A/B testing and compile performance reports to drive campaign success.
Highest-signal resume keywords
Google Ads ManagementMeta Ads ManagementData AnalysisKPI MonitoringA/B Testing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid MediaPerformance MarketingCampaign OptimizationAudience TargetingCreative Asset Management
Soft Skills
Attention to DetailOrganizational SkillsClear CommunicationTeamworkEagerness to Learn
Tools & Technologies
Google AdsMeta AdsTikTok Ads
Industry Keywords
Campaign PerformanceKPIA/B TestingDigital AdvertisingMarketing
About the role
Key responsibilities & impact- Create and manage campaigns on platforms such as Google Ads and Meta Ads, aligned with client objectives.
- Perform daily optimizations of audiences, budgets, and creative assets to improve campaign performance.
- Monitor KPIs such as clicks, impressions, and conversions to identify issues and opportunities for improvement.
- Conduct A/B tests on creative assets and copy to identify the most effective messaging and increase conversions.
- Assist with compiling data for weekly and monthly reports, communicating results clearly.
- Work closely with the client team to ensure ad consistency with the user journey and alignment of goals and KPIs.
- Participate in courses and certifications related to advertising platforms to stay up to date.
- Assist with organizing and documenting campaigns and audiences to ensure traceability.
Requirements
What you’ll need- 2–3 years of experience in paid media or performance marketing.
- Degree in Communications, Marketing, Advertising, or a related field.
- Proficiency with advertising platforms such as Google Ads, Meta Ads, and TikTok Ads.
- Data analysis and KPI monitoring skills.
- Strong attention to detail and organizational skills.
- Eagerness to learn and grow professionally.
- Clear communication and teamwork skills.
Benefits
Comp & perks- Meal and food allowance on a FLASH card
- Home office allowance on a FLASH card
- Health insurance according to your location
- Dental insurance according to your location
- Birthday day off + an amount deposited on your FLASH card
- Extended maternity and paternity leave
- Profit-sharing plan (PLR)
- Life insurance
- Childcare assistance
- Referral bonus
- Transportation allowance
- Clude | Healthcare platform
- TotalPass
- Partnership with Fecap – 10% to 20% discounts on undergraduate, graduate, MBA, and master’s degree programs
