Cadastra

Product Marketing

• Provide ongoing technical and strategic support to clients using SA360
• Deliver proactive optimization recommendations, best practices, and guidance on new features
• Provide technical support and lead assisted operations in CM360
• Provide guidance on report generation, insights, and best practices
• Map and audit Floodlight architecture in partnership with the Data/Analytics team
• Ensure the integration of online and offline conversions for bidding intelligence
• Manage account/advertiser setup, onboarding, and migration within GMP
• Standardize taxonomies and parameter configurations
• Participate in recurring meetings with internal, Daxgo, and Google teams
• Focus on resolving requests and generating incremental business value

Performance Media Specialist – GMP Consulting

Operations

• Register offers on the Salesforce Commerce and Salesforce Loyalty platforms
• Perform QA processes to ensure the quality and consistency of offer entries
• Support project management and client relationship management
• Actively participate in meetings to monitor offer and campaign performance
• Provide insights and recommend strategic actions to identify more attractive offers and achieve better results

Loyalty Operations Analyst

Analyst

• Create and manage campaigns on platforms such as Google Ads and Meta Ads, aligned with client objectives.
• Perform daily optimizations of audiences, budgets, and creative assets to improve campaign performance.
• Monitor KPIs such as clicks, impressions, and conversions to identify issues and opportunities for improvement.
• Conduct A/B tests on creative assets and copy to identify the most effective messaging and increase conversions.
• Assist with compiling data for weekly and monthly reports, communicating results clearly.
• Work closely with the client team to ensure ad consistency with the user journey and alignment of goals and KPIs.
• Participate in courses and certifications related to advertising platforms to stay up to date.
• Assist with organizing and documenting campaigns and audiences to ensure traceability.

Media Analyst

Data Analyst

• Develop medium-complexity tagging architectures
• Design Data Layer specifications for websites and applications
• Ensure the technical quality and governance of collected data
• Design tagging maps and Data Layer specification architectures for GA4, Firebase, and AppsFlyer environments
• Perform advanced configurations in Google Tag Manager, including Server-Side Tagging and complex JavaScript scripts
• Guide and approve technical deliverables
• Audit the integrity of transaction IDs and e-commerce funnels
• Ensure compliance with Brazil’s LGPD, structuring Consent Mode flows and audits of third-party tags
• Identify technological barriers in user journeys and propose technical workarounds

Digital Analytics Analyst, Mid-Level

Data Engineer

• Build and evolve data pipelines and solutions, from ingestion and processing through modeling and delivery to the business
• Refine and document prioritized initiatives with business teams by gathering requirements, needs, and dependencies
• Develop and maintain data pipelines using ETL/ELT strategies
• Build and evolve the data platform across the Raw, Trusted, and Refined layers, ensuring quality, reliability, and scalability
• Model tables and data structures based on business rules, structuring the semantic layer for analytical and strategic consumption
• Create and evolve storage and processing solutions across Data Lake/Lakehouse architectures, relational databases, and non-relational databases
• Develop integrations between processed data and external tools or applications, such as Google Apps Script
• Create, prototype, and validate dashboards and visualization solutions in partnership with business teams
• Work with analysts and stakeholders to translate business needs into efficient and sustainable data solutions
• Collaborate in alignment sessions, meetings, and ceremonies with clients and business teams
• Explore new technologies and contribute to initiatives involving Artificial Intelligence applied to data

Senior Data Engineer – GCP

• Define and structure measurement objectives aligned with the client's overarching business goals.
• Design and lead the technical data collection architecture for highly complex ecosystems, including logged-in and logged-out sections.
• Implement advanced configurations in GTM, including server-side tagging and writing complex JavaScript scripts.
• Ensure strict data governance, including automated and periodic tag audits.
• Train internal teams and client stakeholders through workshops and documentation.
• Map technological barriers in navigation flows that affect measurement and propose technical workarounds.
• Evaluate new technologies and innovations in the Analytics market to propose improvements to digital journey-mapping processes.

Senior Digital Analytics Analyst

• Monitor account schedules, activities, projects, and deliverables, ensuring compliance with agreed-upon deadlines
• Manage and update the demand backlog, supporting prioritization based on impact, urgency, and business objectives
• Monitor demand execution with operational and specialist teams, identifying deviations and areas requiring action
• Organize, collect, and consolidate account performance data and metrics
• Update reports, dashboards, and performance tracking materials
• Support the analysis of account performance, trends, risks, and opportunities, contributing to decision-making
• Prepare meeting minutes and records, and monitor action plans defined with clients and internal teams
• Support the preparation of presentations, executive materials, and reports for clients and leadership
• Facilitate communication among clients, Account Managers, COE specialists, and other teams involved with the accounts
• Ensure that relevant information about clients, projects, demands, and results is organized and available to stakeholders
• Identify bottlenecks, risks, and opportunities to improve workflows and processes
• Contribute to the documentation, organization, and standardization of departmental processes
• Participate in training, professional development, and technical and soft-skills development initiatives
• Share lessons learned and best practices, contributing to the continuous improvement of operations

Account Analyst – Mid-Level

• Manage, create, and optimize media campaigns for a major client
• Plan, develop, and manage media campaigns (Google Ads and/or Social Ads)
• Monitor results
• Recommend action plans and strategies
• Optimize campaigns