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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid media campaigns across platforms such as Google Ads and Meta Ads, with a strong focus on data analysis, optimization, and clear communication of results. Proven ability to align advertising strategies with marketing objectives and KPIs while maintaining organizational efficiency.
Highest-signal resume keywords
Paid Media ManagementGoogle Ads ProficiencyMeta Ads ProficiencyData Analysis SkillsKPI Monitoring
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid MediaPerformance MarketingCampaign OptimizationA/B TestingData Compilation
Soft Skills
Attention to DetailOrganizational SkillsClear CommunicationTeamwork
Tools & Technologies
Google AdsMeta AdsTikTok Ads
Industry Keywords
Lead GenerationTraffic CampaignsCreative AssetsUser JourneyMarketing Objectives
About the role
Key responsibilities & impact- Manage paid traffic campaigns to generate leads and qualified traffic
- Create and manage Google Ads and Meta Ads campaigns aligned with marketing objectives
- Perform daily optimizations of audiences, budgets, and creative assets
- Monitor clicks, impressions, and conversions to identify issues and opportunities
- Conduct A/B tests on creative assets and copy
- Assist with compiling data for weekly and monthly reports
- Communicate results clearly
- Work with the client team to align ads, the user journey, goals, and KPIs
- Participate in courses and certifications related to advertising platforms
- Organize and document campaigns and audiences to ensure traceability
Requirements
What you’ll need- 2–3 years of experience in paid media or performance marketing
- Degree in Communications, Marketing, Advertising, or a related field
- Proficiency in advertising platforms such as Google Ads, Meta Ads, and TikTok Ads
- Strong data analysis and KPI monitoring skills
- Attention to detail and strong organizational skills
- Eagerness to learn and grow professionally
- Clear communication and teamwork skills
Benefits
Comp & perks- Meal and food allowance on the FLASH card
- Home office allowance on the FLASH card
- Health insurance according to your location
- Dental insurance according to your location
- Birthday day off plus an amount deposited onto the FLASH card
- Extended maternity and paternity leave
- Profit-sharing plan (PLR)
- Life insurance
- Childcare assistance
- Referral bonus
- Transportation allowance
- Clude | Healthcare platform
- TotalPass
- Partnership with Fecap – 10% to 20% discounts on undergraduate, graduate, MBA, and master’s programs