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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in planning, implementing, and optimizing Retail Media campaigns, with a strong focus on performance metrics and data analysis. Proficient in creating media reports and dashboards to drive strategic decision-making and enhance campaign results.
Highest-signal resume keywords
Retail Media Campaign ManagementAmazon Ads ExperiencePerformance Metrics AnalysisGoogle Sheets and Looker StudioData Extraction with Supermetrics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Retail Media Campaign PlanningCampaign OptimizationData AnalysisMedia ReportingAudience StructuringTargeting DefinitionMedia Format SelectionResults PresentationPerformance Improvement StrategiesNew Media Channel Knowledge
Soft Skills
Professional Development SupportCollaborationCommunication
Tools & Technologies
Google SheetsLooker StudioSupermetrics
Industry Keywords
Retail MediaAmazon AdsMercado AdsROASDigital Media Channels
About the role
Key responsibilities & impact- Plan, implement, and optimize Retail Media campaigns
- Monitor, analyze, and report Retail Media campaign performance to clients
- Handle planning, routine analyses, results presentations, and operational requests for the Media team
- Ensure high-quality deliverables and strong results in the operation of Media campaigns
- Explore channels and formats that drive innovation in Retail Media across the project’s campaigns
- Support Assistants in their professional development
Requirements
What you’ll need- Experience with Retail Media, especially Amazon Ads and Mercado Ads
- Experience planning, creating, managing, and optimizing Retail Media campaigns
- Knowledge of media formats and strategies focused on awareness and conversion
- Strong command of performance metrics such as ROAS and revenue
- Experience analyzing data and preparing media reports
- Experience creating campaigns, structuring audiences, defining targeting, selecting media formats, and optimizing daily results
- Ability to build media reports and dashboards in Google Sheets and Looker Studio
- Ability to extract and analyze data using Supermetrics
- Familiarity with results analysis processes, providing rationales and action plans to scale performance
- Identify opportunities to improve results and processes
- Knowledge of new media channels and formats to recommend strategies aligned with client objectives
- Experience presenting results in meetings such as daily stand-ups and planning sessions
- Knowledge of other Digital Media channels is a plus
Benefits
Comp & perks- Meal and food allowance on a FLASH card
- Home office allowance on a FLASH card
- Health insurance plan according to your location
- Dental insurance plan according to your location
- Birthday day off, plus an amount deposited on your FLASH card
- Extended maternity and paternity leave
- Profit-sharing plan (PLR)
- Life insurance
- Childcare allowance
- Referral bonus
- Transportation allowance
- Clude | Health Platform
- TotalPass
- Partnership with FECAP — 10% to 20% discounts on undergraduate, graduate, MBA, and master’s degree programs