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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in the Google Marketing Platform ecosystem, including SA360, CM360, and DV360, with a strong focus on optimizing client strategies and technical support. Proficient in data analysis and reporting, ensuring effective integration of online and offline conversions.
Highest-signal resume keywords
SA360 ExpertiseCM360 Ad Serving Reports InterpretationFloodlight Mapping and Custom VariablesGoogle Analytics 4 KnowledgeActive Google Certifications
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Cross-Channel AttributionPath-to-Conversion AnalysisEvent DeduplicationAudience Overlap AnalysisAdvanced Excel
Soft Skills
Proactive Optimization RecommendationsClient Support
Tools & Technologies
Google Marketing PlatformBigQueryLooker StudioPower BI
Certifications & Qualifications
SA360 CertificationCM360 CertificationDV360 CertificationGoogle Ads Certification
Industry Keywords
Operational ComplexityMedium- to Large-Scale EnvironmentIncremental Business ValueTaxonomy Standardization
Tech Stack
Tools & technologiesBigQuery
About the role
Key responsibilities & impact- Provide ongoing technical and strategic support to clients using SA360
- Deliver proactive optimization recommendations, best practices, and guidance on new features
- Provide technical support and lead assisted operations in CM360
- Provide guidance on report generation, insights, and best practices
- Map and audit Floodlight architecture in partnership with the Data/Analytics team
- Ensure the integration of online and offline conversions for bidding intelligence
- Manage account/advertiser setup, onboarding, and migration within GMP
- Standardize taxonomies and parameter configurations
- Participate in recurring meetings with internal, Daxgo, and Google teams
- Focus on resolving requests and generating incremental business value
Requirements
What you’ll need- Proven experience as a specialist/consultant in an operationally complex, medium- to large-scale environment within the Google Marketing Platform ecosystem (SA360, CM360, DV360)
- Extensive experience mapping Floodlights, custom variables, and offline conversion ingestion
- Strong command of interpreting advanced CM360 ad serving reports
- Experience with cross-channel attribution, path-to-conversion analysis, event deduplication, and audience overlap
- Strong affinity for BI/Data teams
- Knowledge of Google Analytics 4, BigQuery, Looker Studio/Power BI, and advanced Excel
- Strong focus on continuously proposing improvements, new tests, and adoption of new Google features
- Active official Google certifications (SA360, CM360, DV360, Google Ads) — preferred
Benefits
Comp & perks- Food and meal allowance on a FLASH card
- Home office allowance on a FLASH card
- Health insurance according to your location
- Dental insurance according to your location
- Birthday day off plus an amount deposited on your FLASH card
- Extended maternity and paternity leave
- Profit-sharing program
- Life insurance
- Childcare assistance
- Referral bonus
- Transportation allowance
- Clude | Health platform
- Total Pass
- Partnership with Fecap — 10% to 20% discounts on undergraduate, graduate, MBA, and master's degree programs