Senior Digital Analytics Analyst

Cadastra

. Define and structure measurement objectives aligned with the client's overarching business goals.

Posted 9/22/2026full-timeRemote • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in web and app analytics data architecture, with a strong focus on the Google Marketing Platform ecosystem, including GTM Server-Side and GA4 360. Capable of leading technical data collection architecture and ensuring data governance while training teams and stakeholders.

Highest-signal resume keywords

Google Marketing PlatformGTM Server-SideAdvanced JavaScriptData GovernanceTechnical Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Web AnalyticsData ArchitectureJavaScriptWeb APIsCSS SelectorsPrivacy ManagementTag AuditsDigital Journey-MappingTechnical WorkaroundsConsent Mode

Soft Skills

CollaborationTrainingCommunication

Tools & Technologies

Google Tag ManagerGA4 360FirebaseAppsFlyerRemote ConfigOneTrustCookiebot

Industry Keywords

MartechMedia AgenciesData GovernancePrivacy-Focused SecurityAnalytics Market

Tech Stack

Tools & technologies

FirebaseJavaScript

About the role

Key responsibilities & impact

Define and structure measurement objectives aligned with the client's overarching business goals.
Design and lead the technical data collection architecture for highly complex ecosystems, including logged-in and logged-out sections.
Implement advanced configurations in GTM, including server-side tagging and writing complex JavaScript scripts.
Ensure strict data governance, including automated and periodic tag audits.
Train internal teams and client stakeholders through workshops and documentation.
Map technological barriers in navigation flows that affect measurement and propose technical workarounds.
Evaluate new technologies and innovations in the Analytics market to propose improvements to digital journey-mapping processes.

Requirements

What you’ll need

Proven experience with web and app analytics data architecture at large organizations.
Expert knowledge of the Google Marketing Platform ecosystem, including GTM Server-Side and GA4 360, as well as SDKs such as Firebase, AppsFlyer, and Remote Config.
Deep knowledge of advanced JavaScript, web APIs, cookies, CSS selectors, object manipulation, and privacy-focused information security.
Experience with consent and privacy management tools, such as OneTrust and Cookiebot, and Consent Mode rules.
Strong technical leadership skills and the ability to collaborate effectively across business, marketing, and technology teams.
Previous experience at media agencies and/or in Martech is a plus.

Benefits

Comp & perks

Meal and food allowance on a FLASH card 🥗
Work-from-home allowance on a FLASH card 💳
Health insurance according to your location 🩺
Dental insurance according to your location 🦷
Birthday day off plus an amount deposited onto your FLASH card 🎉
Extended maternity and paternity leave 🍼
Profit-sharing plan (PLR) 💰
Life insurance 🧡
Childcare assistance 👶
Referral bonus 💰
Transportation allowance 🚍
Clude | Health platform 🩺
TotalPass 🏋🏽‍♀️
Partnership with FECAP, offering 10%–20% discounts on undergraduate, graduate, MBA, and master's programs 🎓