Vice President, Marketing

Cadence Solutions

. Build and run the demand generation function and design and execute account-based marketing (ABM) programs targeting health systems and CMO networks .

Posted 11/1/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation and account-based marketing (ABM) strategies, with a strong focus on healthcare marketing and pipeline management. Proven ability to lead and mentor marketing teams while optimizing marketing technology and measurement frameworks for enhanced engagement and clinical outcomes.

Highest-signal resume keywords

Demand Generation StrategyAccount-Based Marketing (ABM)Healthcare Marketing ExperienceMarketing Funnel ManagementTeam Leadership and Mentoring

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationAccount-Based MarketingMarketing Funnel ManagementPipeline ReportingCustomer Acquisition Cost (CAC) AnalysisSEO/AEO OversightWebsite OptimizationLifecycle MarketingCampaign ManagementData-Driven Decision Making

Soft Skills

Cross-Functional CollaborationStrategic PrioritizationMentoringCritical EvaluationCommunication

Tools & Technologies

Marketing Tech StackCRM Attribution ModelAI Research ToolsMeasurement FrameworksAnalytics Tools

Industry Keywords

B2B MarketingHealth SystemsHospital NetworksEnterprise HealthcareGrowth-Stage Companies

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Build and run the demand generation function and design and execute account-based marketing (ABM) programs targeting health systems and CMO networks
Oversee paid marketing activities, including SEO/AEO oversight, website optimization, paid conference participation, and sponsorships
Sequence case studies, partner spotlights, and earned media assets into outbound campaigns that move priority accounts from awareness to evaluation
Own the handoff from marketing-qualified leads to AEs with clean routing and closed-loop reporting
Align Communications and Brand with Customer Marketing and demand generation behind shared pipeline and revenue goals
Own lifecycle and expansion marketing, refining provider and patient journeys for stronger engagement, retention, and clinical outcomes
Define and own the marketing tech stack, funnel instrumentation, and CRM attribution model
Report on pipeline sourced, pipeline influenced, MQL-to-SQL conversion, and CAC
Lead, mentor, and grow a distributed marketing team; hire demand generation talent and determine when to formalize product marketing

Requirements

What you’ll need

8-12+ years of progressive B2B marketing experience, with at least 3 years in a senior leadership role
Proven track record building demand generation and ABM programs from the ground up in a growth-stage or mid-market company, personally built and run rather than only overseen
Experience marketing to health systems, hospital networks, or enterprise healthcare buyers, as well as patients and providers, strongly preferred
Demonstrated command of the full marketing funnel, from brand awareness through pipeline generation and customer expansion, including measurement frameworks that track pipeline sourced, MQL-to-SQL rates, and CAC
Track record managing marketing in a resource-constrained environment, prioritizing ruthlessly and delivering outsized impact with lean budgets
Experience partnering closely with a sales organization, reporting into a revenue-focused executive, and leading cross-functionally without direct authority
Fluency with AI research and productivity tools and the ability to evaluate AI-driven insights critically, distinguishing signal from noise in a fast-moving information environment

Benefits

Comp & perks

Competitive pay & equity
Fully remote
Comprehensive health coverage: Medical, dental & vision
Paid time off
401k plan + matching
Paid parental leave
Home office stipend