CRM Specialist

Caesars Entertainment

. Work closely with the CRM Manager to manage Caesars CRM campaigns and drive retention through email marketing, in-app messages, and push messages .

Posted 11/4/2026full-timeUnited StatesJuniorMid-Level💰 $55,000 - $65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM campaign management, including email marketing and customer retention strategies, while utilizing analytical skills to track and report on campaign performance. Proficient in Salesforce and Excel, with strong communication and organizational abilities to support team collaboration and training.

Highest-signal resume keywords

CRM Campaign ManagementSalesforce ProficiencyEmail Marketing StrategyAnalytical SkillsExcellent Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM Strategy DevelopmentEmail BuildingA/B TestingHTML ProficiencyData Analysis

Soft Skills

Organizational SkillsCollaboration SkillsInfluencing SkillsMulti-tasking AbilityAttention to Detail

Tools & Technologies

SalesforceOptimoveExcel

Industry Keywords

Gaming Industry KnowledgeCustomer Lifecycle ManagementRetention StrategiesRegulatory Compliance

About the role

Key responsibilities & impact

Work closely with the CRM Manager to manage Caesars CRM campaigns and drive retention through email marketing, in-app messages, and push messages
Develop and carry out CRM strategy throughout the customer lifecycle to maximize customer retention
Create, segment, and launch remarketing campaigns
Build emails, proofread, test links, and confirm record counts
Conduct A/B or multivariant testing on CRM campaigns
Track and report on CRM campaigns to guide improvements and report to the CRM Manager and Director
Ensure CRM campaigns comply with current industry best practices
Assist in new employee training
Act as preliminary approver of player-facing communications

Requirements

What you’ll need

Bachelor’s Degree required or relevant work experience
2 years + experience in Salesforce, and / or Optimove is an asset
Proficiency in Excel
Analytical and data-driven mind
Available to work weekends
Excellent communication, proofreading and organizational skills required
Proficiency in coding language (HTML) is a plus, but not essential
Knowledge of the gaming industry is a plus, but not essential
Well organized, able to prioritize work for self and others
Ability to multi-task and work within tight deadlines
Efficient and confident communicator, strong collaboration and influencing skills
Have energy and enthusiasm for a new challenge, and an ability to tackle complex regulatory environment
Eagerness to define how this is done for a new business in the US
Excited about the opportunity to launch and grow a significant business in a new sector
Must be able to sit for extended periods of time
Must be able to type for extended periods of time
Must be able to talk on the phone for extended periods of time
Must be able to write for extended periods of time

Benefits

Comp & perks

Medical, vision, and dental insurance
Life insurance
Disability insurance
401(k)-matching program
Paid Personal Time Off
Paid company holidays
Other employee benefits