CRM Specialist

Caesars Entertainment

. Create, segment, and launch remarketing campaigns, primarily through email, in-app, and push notifications .

Posted 10/3/2026full-timeUnited StatesMid-LevelSenior💰 $50,000 - $60,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing CRM campaigns and developing strategies to enhance customer retention through effective communication and collaboration. Proficient in data analysis and campaign testing to drive improvements in marketing efforts.

Highest-signal resume keywords

CRM Campaign ManagementSalesforce ProficiencyA/B TestingData AnalysisExcellent Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Email MarketingCampaign SegmentationContent ProofreadingExcel ProficiencyHTML Proficiency

Soft Skills

Organizational SkillsMultitaskingCollaborationInfluencing SkillsEnergy and Enthusiasm

Tools & Technologies

SalesforceOptimove

Certifications & Qualifications

New Jersey Gaming Control Board Registration

Industry Keywords

Gaming IndustryCRM Best PracticesCustomer Lifecycle Management

About the role

Key responsibilities & impact

Create, segment, and launch remarketing campaigns, primarily through email, in-app, and push notifications
Build emails, proofread content, test links, and confirm record counts
Conduct A/B or multivariate testing on CRM campaigns
Track and report on CRM campaigns to guide improvements and report to the Director
Ensure CRM campaigns comply with current industry best practices
Oversee coordinators, assign tasks, and assist with new employee training
Provide preliminary approval for all player-facing communications
Manage CRM campaigns and drive retention across appropriate CRM channels
Develop and execute CRM strategy and define campaigns throughout the customer lifecycle to maximize retention

Requirements

What you’ll need

Bachelor’s Degree required or relevant work experience
2 years + experience in Salesforce and/or Optimove is an asset
Proficiency in Excel
Analytical and data-driven mindset
Available to work weekends
Excellent communication, proofreading, and organizational skills required
Proficiency in HTML is a plus, but not essential
Knowledge of the gaming industry is a plus, but not essential
Well organized and able to prioritize work for self and others
Ability to multitask and work within tight deadlines
Efficient and confident communicator with strong collaboration and influencing skills
Energy and enthusiasm for a new challenge
Ability to tackle a complex regulatory environment
Must be able to obtain and maintain a New Jersey Gaming Control Board registration and any other certification or license required by law
Must be able to sit, type, talk on the phone, and write for extended periods

Benefits

Comp & perks

Medical, vision, and dental insurance
Life insurance
Disability insurance
401(k)-matching program
Paid Personal Time Off
Paid company holidays
Other employee benefits