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Influencer and Content Manager
Caesars Entertainment. Manage Salesforce solution architecture as an administrator and internal consultant .
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Manage Salesforce solution architecture as an administrator and internal consultant
- Champion Salesforce/CRM governance across the enterprise
- Support an enterprise-wide Salesforce backlog as a business analyst within an Agile product team
- Assist with project management using Agile Kanban/Scrum methodologies
- Identify growth and efficiency opportunities within VIP Marketing
- Help lead product design and deployment of sales and service solutions on Salesforce and other CRM products
- Understand business needs and enterprise initiatives aligned with VIP Marketing capabilities
- Translate end-user requirements into user stories for easy-to-use, sustainable solutions
- Manage innovative projects from conceptualization through implementation, communication and initial training
- Recommend project prioritization to leadership
- Collaborate with VIP Marketing, IT, casino marketing leaders, analytics, Scrum teams, casino hosts, sales executives, digital VIP teams and vendors
- Manage technical process reviews and acceptance testing against product roadmap goals and sprint deadlines
- Guide what to build and when, ensuring alignment with wider business strategy
- Manage multiple direct reports and collaborate across stakeholders
- Troubleshoot end-user concerns using technical, creative and analytical approaches
- Focus on user experience and user adoption during capability rollouts
- Process dynamic special projects as they arise
Requirements
What you’ll need- Salesforce Certified Administrator or related certification strongly preferred, with a minimum of 3 years working on Salesforce products building or supporting capabilities
- A minimum of 2-3 years’ professional work experience in product management with emphasis on marketing technology, cloud-based CRM solutions or sales systems
- Professional work experience in casino marketing, loyalty marketing or the gaming industry strongly preferred but not required
- Bachelor’s degree in marketing, business, technology, hospitality or related areas of study preferred but not required
- Ability to analyze information, problems, situations, practices or procedures and formulate logical and objective conclusions
- Understanding of Agile Scrum methodology and framework
- High level of understanding of data and ability to manipulate data using Salesforce SOQL, Salesforce Data Loader, Microsoft Access and Excel
- Strong project management skills in a fast-changing, iterative environment with many stakeholders
- Excellent verbal and written communication and presentation skills
- Proven problem-solving, conceptual-thinking and analytical abilities
- Ability to learn quickly and think creatively
- Adaptability to changing requirements, timelines and deadlines
- Ability to manage commitments across multiple projects
- Integrity and professionalism in a regulated business environment; ability to champion Salesforce governance
- Ability to follow corporate IT change-management policies
- Experience as a CRM administrator or marketing technology professional
- Familiarity with Salesforce products and proficiency in project management practices
- Self-starter with self-sufficiency and ability to take direction and follow procedures