VP of Casino Marketing Analytics

Caesars Entertainment

. Lead the Casino Marketing VIP Analytics function .

Posted 9/29/2026full-timeLas Vegas • Nevada • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in VIP Analytics, including performance benchmarking, profitability analysis, and optimization modeling. Proven ability to lead analytical teams, communicate insights effectively, and drive strategic initiatives within Casino Marketing.

Highest-signal resume keywords

VIP Analytics LeadershipSQL ProficiencyStatistical Modeling TechniquesTeam Management SkillsData Visualization

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Performance BenchmarkingProfitability AnalysisOptimization ModelingStatistical AnalysisData Management

Soft Skills

Effective LeadershipEmpathyTrust BuildingCommunication SkillsProblem-Solving

Tools & Technologies

MS OfficeExcelTableau

Industry Keywords

Casino MarketingVIP Customer ProfitabilityAnalytical InsightsPerformance ImprovementCasino Gaming Experience

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Lead the Casino Marketing VIP Analytics function
Perform VIP host performance benchmarking analyses
Provide decision support around VIP customer profitability
Develop host book optimization models
Support VIP strategic initiatives
Serve as the source of truth on current VIP vertical performance
Identify and provide recommendations to improve future performance
Manage the VIP host performance process, including setting targets and ensuring accurate reporting and data for timely host bonus payments
Support monthly VIP profitability reviews to optimize VIP reinvestment decisions
Lead recurring VIP host optimization modeling exercises to balance and prioritize sales and service tasks
Support Casino Marketing strategic initiatives through objective performance measurement and reporting
Discover insights and share innovative opportunities to improve Casino Marketing performance through technology
Lead ad hoc analyses supporting the Casino Marketing vertical
Mentor and train the team on analytical and modeling methods
Recruit and maintain a capable, highly engaged, and low-turnover analytical team
Communicate with stakeholders outside analytics, including senior management, corporate partners, and operations teams

Requirements

What you’ll need

Bachelor's Degree required
Master's Degree strongly preferred
Track record of delivering performance improvements through analytical insights
10+ years combined analysis, statistics, VIP marketing and casino gaming experience preferred
3+ years leading analytical teams preferred
SQL proficiency, including ability to interact with data in large databases through direct SQL syntax
Knowledge of statistical modeling techniques
MS Office proficiency, including Excel, Word, and PowerPoint
Ability to quickly understand business problems and deliver creative, analytics-based solutions
Effective leadership skills demonstrating empathy and building trust with team and stakeholders
Effective management skills demonstrating ability to manage and prioritize team workloads
Ability to communicate complex concepts to non-technical audiences through data visualization and narratives
Tableau experience preferred