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About the role
Key responsibilities & impact- Develop and execute CRM strategies to increase subscriber engagement, strengthen retention, grow lifetime value, and reduce churn
- Identify opportunities across the subscriber lifecycle to improve engagement and deliver personalized experiences
- Build, manage, and optimize personalized campaigns and automated journeys in Braze
- Improve segmentation, messaging, and communication frequency
- Analyze subscriber behavior, campaign performance, and retention metrics
- Run A/B tests and use data-driven insights to optimize campaigns and measure impact
- Monitor key performance indicators and translate findings into actionable recommendations
- Partner with market managers to align initiatives with local needs and business objectives
- Collaborate with data, customer support, and content teams to understand subscriber needs
- Explore AI and automation opportunities to improve campaign efficiency, personalization, and engagement
- Continuously test new approaches and optimize CRM practices for long-term retention
Requirements
What you’ll need- 5+ years of experience in CRM, lifecycle, or retention marketing
- Experience ideally in a B2C subscription business
- Fluency in English
- German and/or French would be a plus
- Hands-on Braze experience, including campaign building, segmentation, automated journeys, and data flows
- Strong understanding of subscriber lifecycle, retention strategies, LTV, engagement, and churn reduction
- Analytical skills and experience in performance reporting, dashboards, and data-driven decision-making
- Experience with personalization, A/B testing, and campaign optimization
- Ability to translate business objectives into actionable CRM strategies and use cases
- Strong collaboration skills across market managers, data, customer support, and content teams
- Interest in leveraging AI and automation to improve CRM efficiency and subscriber engagement
Benefits
Comp & perks- Access to the mental health platform teale, including psychologist appointments and mental health monitoring
- Hybrid work policy allowing remote work two days per week
- VIP Cafeyn code providing unlimited access to platform content
- Four office meet-ups per year with international offices