Business Development Representative

CAI Software, LLC

. Own the top of the funnel for CAI's process manufacturing software portfolio .

Posted 10/13/2026full-timeSalt Lake City • Utah • United StatesJuniorMid-Level💰 $50,000 - $60,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B and SaaS business development, with a strong focus on lead qualification, personalized outreach, and CRM management. Proficient in engaging stakeholders across various levels and maintaining accurate sales data to support strategic decision-making.

Highest-signal resume keywords

B2B Business Development ExperienceSaaS Sales Development ExperienceSalesforce ProficiencySpanish FluencyResearch and Account-Mapping Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead QualificationOpportunity AssessmentCRM ManagementEmail OutreachLinkedIn MessagingAccount MappingData TrackingSales Process UnderstandingDiscovery SkillsCross-Selling Techniques

Soft Skills

Strong CommunicationGood JudgmentCuriosityOrganizationCoachability

Tools & Technologies

SalesforceZoomInfoLinkedIn Sales Navigator

Industry Keywords

Process ManufacturingIndustrial OrganizationsB2B SalesOutbound ProspectingInbound Qualification

About the role

Key responsibilities & impact

Own the top of the funnel for CAI's process manufacturing software portfolio
Respond to and qualify inbound inquiries
Research people, companies, account history, business problems, current processes, systems, and stakeholders
Determine opportunity fit and disqualify unsuitable opportunities
Schedule qualified opportunities with the appropriate salesperson and provide clear handoff notes
Follow up with promising leads that are not yet ready to move forward
Build and prioritize target account and contact lists
Conduct personalized outreach through email, LinkedIn, and phone
Create messaging based on contact roles, company environments, and operational priorities
Identify alternate stakeholders and internal referrals
Re-engage dormant leads, previous opportunities, former customers, and existing accounts with cross-sell potential
Partner with Account Executives on whitespace expansion opportunities
Conduct light discovery around business pain, current process, project timing, and scope
Maintain accurate CRM lead, contact, account, activity, lifecycle, disposition, and source data
Track inbound and outbound conversion, lead quality, response rates, and account penetration
Share feedback with Sales and Marketing on lead quality, messaging, objections, and trends
Write and test persona-specific email and LinkedIn messaging
Support U.S. and international sales teams across time zones
Provide Spanish-language outreach for Latin American and multinational prospects

Requirements

What you’ll need

Strong written and verbal communication
Strong research and account-mapping skills
Good judgment when qualifying opportunities
Curiosity and ability to learn unfamiliar business and technical concepts
Strong organization and follow-through
CRM discipline and attention to detail
Ability to personalize outreach without over-investing time per contact
Comfortable engaging managers through executives
Coachable and able to adjust approach based on results
Preferred 2+ years of B2B or SaaS business development / sales development experience
Experience managing both inbound qualification and outbound prospecting
Experience selling into manufacturing or industrial organizations strongly preferred
Experience with Salesforce
Experience with ZoomInfo, LinkedIn Sales Navigator, or similar prospecting tools
Experience supporting enterprise or multi-site accounts is a plus
Spanish fluency or professional proficiency is highly valuable
Applicants must be authorized to work in the United States

Benefits

Comp & perks

Bonus eligible
Equal employment opportunity and inclusive work environment