CAI Software, LLC

Marketing

• Develop and execute product positioning, messaging, and launch strategies for Print Productivity Suites and integrated workflow solutions
• Create battle cards, presentations, and training materials for the sales team
• Analyze customer needs, competitive trends, and industry insights
• Develop thought leadership content including whitepapers, blogs, case studies, and demo videos
• Collaborate with marketing to drive lead generation for MIS platforms and productivity solutions
• Align marketing efforts with the print buyer’s journey from awareness to conversion
• Collaborate with product management, sales, and channel teams
• Develop co-marketing initiatives, promotional materials, and enablement programs for channel partners
• Measure and analyze campaign effectiveness and make data-driven recommendations

Marketing Manager