Marketing Manager

CAI Software, LLC

. Develop and execute product positioning, messaging, and launch strategies for Print Productivity Suites and integrated workflow solutions .

Posted 9/20/2026full-timeRemote • Utah • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B SaaS product marketing, particularly within the print industry, with a strong focus on developing effective messaging, positioning, and lead generation strategies. Proficient in utilizing CRM and marketing automation tools to analyze campaign effectiveness and drive results.

Highest-signal resume keywords

B2B SaaS Product MarketingPrint Industry TechnologyCRM and Marketing Automation ToolsStorytelling SkillsWorkflow Automation

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product PositioningMessaging StrategiesLead GenerationCampaign AnalysisContent DevelopmentCompetitive AnalysisData-Driven RecommendationsProject ManagementTraining Material CreationCo-Marketing Initiatives

Soft Skills

Excellent Communication SkillsResults-Oriented MindsetSelf-StarterCollaborationAbility to Manage Multiple Projects

Tools & Technologies

SalesforceHubSpotGoogle Analytics

Industry Keywords

Printing MISWeb-to-PrintAI-Driven TechnologyProductivity ToolsThought Leadership

About the role

Key responsibilities & impact

Develop and execute product positioning, messaging, and launch strategies for Print Productivity Suites and integrated workflow solutions
Create battle cards, presentations, and training materials for the sales team
Analyze customer needs, competitive trends, and industry insights
Develop thought leadership content including whitepapers, blogs, case studies, and demo videos
Collaborate with marketing to drive lead generation for MIS platforms and productivity solutions
Align marketing efforts with the print buyer’s journey from awareness to conversion
Collaborate with product management, sales, and channel teams
Develop co-marketing initiatives, promotional materials, and enablement programs for channel partners
Measure and analyze campaign effectiveness and make data-driven recommendations

Requirements

What you’ll need

4+ years of experience in B2B SaaS product marketing or print industry technology
Bachelor’s degree in Marketing, Business, Communications, or equivalent work experience
Knowledge of Printing MIS, web-to-print, workflow automation, and AI-driven technology and productivity tools is a bonus
Strong storytelling skills with the ability to translate complex solutions into customer benefits
Experience with CRM and marketing automation tools such as Salesforce, HubSpot, and Google Analytics
Excellent written and verbal communication skills
Self-starter with a results-oriented mindset and ability to manage multiple projects in a fast-paced environment
Remote role with minimal travel as required
Applicants must be authorized to work in the United States

Benefits

Comp & perks

Remote work arrangement
Minimal travel as required
Potential discretionary merit increases
Potential bonus
Potential stock
Sales variable compensation incentives for eligible roles