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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing marketing communications strategies across diverse channels, with a strong focus on B2B industrial environments. Proficient in project management, technical writing, and digital marketing to effectively support product launches and customer engagement.
Highest-signal resume keywords
Marketing CommunicationsProject ManagementDigital MarketingTechnical WritingB2B Industrial Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Communications PlanningMulti-Channel Campaign CoordinationTrade Show ManagementContent DevelopmentTechnical Article Writing
Soft Skills
Excellent Writing SkillsOrganizational SkillsTeam CollaborationDetail-OrientedProactive Approach
Tools & Technologies
CanvaPlayPlayMarketing Automation ToolsSocial Media PlatformsEmail Marketing Tools
Certifications & Qualifications
Master’s Degree in CommunicationsMaster’s Degree in Marketing
Industry Keywords
B2B MarketingIndustrial CommunicationsCSR CommunicationsESG ReportingTechnical Products
About the role
Key responsibilities & impact- Lead customer-facing marketing communications across the Asia-Pacific region for the Thermal, Foundry, and Iron & Steel segments
- Develop and implement communications plans for trade shows and customer events across physical and digital channels
- Coordinate customer-facing campaigns across social media, email, website content, advertising, and newsletters
- Support customer milestones and regional events, including plant inaugurations, anniversaries, product launches, and customer days
- Lead the communications and visibility program for the Calderys plant in Odisha (CAPES) and its new products
- Partner with local sales teams to support the CAPES plant ramp-up and reinforce Calderys’ positioning
- Support launches and promotion of products and solutions through communications plans, messaging frameworks, media kits, and trade-press advertising
- Develop and update product and services brochures and marketing collateral
- Produce a regional customer newsletter and develop success stories and case studies
- Support creation and maintenance of country pages on the corporate website
- Oversee the Caldezone platform to ensure it remains secure, up to date, and fit for purpose
- Support CSR and ESG communications in the region, particularly CSR initiatives in India
- Contribute to CSR reporting and review related communications collateral and event materials
- Act as the local communications expert and network builder for APAC employee, facility, and regional communications
- Review and advise on local campaigns to ensure alignment with group strategy and local market needs
- Work closely with APAC Country Leads/Directors, regional Sales and Commercial Excellence teams, local teams, Sustainability, and External Communications
Requirements
What you’ll need- Master’s degree in Communications, Marketing, or a related field
- 5+ years of experience in marketing communications, ideally in an international environment
- Experience coordinating trade shows, product launches, and multi-channel campaigns
- Proven experience in a B2B industrial or technical environment is a strong advantage
- Experience working closely with technical, R&D, or product experts to develop technical articles, product brochures, or case studies
- Excellent writing, editing, and storytelling skills in English
- Ability to understand complex technical products and processes and translate them into clear messages for different audiences
- Strong project management and organizational skills, with the ability to manage multiple topics in parallel
- Solid understanding of digital marketing, including social media, email, website, and marketing automation
- Comfortable with design and collaboration tools such as Canva and PlayPlay
- Autonomous, proactive, detail-oriented, with a strong sense of quality and brand consistency
- Team player, comfortable working across cultures and time zones
- Fluent English required
Benefits
Comp & perks- Hybrid working model (2–3 days a week)
- Fixed-term maternity-leave assignment from approximately November 2026 to August 2027, with a handover period at the start
- Occasional international travel may be required