Paid Media Coordinator

California Institute of Applied Technology

. Monitor campaign performance daily and make data-driven adjustments .

Posted 11/1/2026full-timeRemote • United StatesMid-LevelSenior💰 $28 - $32 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in digital marketing strategies, including campaign performance monitoring, data analysis, and optimization techniques. Proficient in utilizing advertising platforms such as Google Ads and Meta, while maintaining compliance with federal and institutional guidelines.

Highest-signal resume keywords

Digital Marketing ExperienceGoogle Ads ProficiencyAnalytical SkillsCampaign Performance OptimizationCommunication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance MonitoringData AnalysisA/B TestingLead GenerationBudget TrackingStudent Information SystemsMicrosoft Office ProficiencyConversion Rate OptimizationAd Placement StrategyCompetitive Research

Soft Skills

Attention to DetailOrganizational SkillsSelf-MotivationProblem-SolvingCollaboration

Tools & Technologies

Google AdsMeta Advertising PlatformsLinkedIn AdsYouTube AdsMicrosoft OutlookMicrosoft WordMicrosoft ExcelMicrosoft PowerPointMS Project

Industry Keywords

Higher Education MarketingStudent Retention TrendsCompliance RequirementsLead-to-Start Conversion RatesCost Per Lead (CPL)Cost Per Start (CPS)Audience SegmentationCreative Asset DevelopmentCommunication Guidelines

About the role

Key responsibilities & impact

Monitor campaign performance daily and make data-driven adjustments
Measure lead volume, CPL, lead-to-start conversion rates, and CPS
Provide actionable insights into campaign performance
Collaborate with media buyers and lead generation partners on optimization opportunities
Execute optimization strategies to improve campaign performance
Collaborate with creative teams to develop static and video assets
Share ad performance results and oversee ongoing optimization testing
Deploy and analyze A/B tests for creative design, messaging, landing-page conversions, ad placements, click-through rates, and campaign ROI
Launch campaigns within designated budgets and enrollment goals
Prepare and present daily, weekly, and monthly performance reports
Collaborate with CIAT departments to align messaging, ads, placements, enrollment goals, financial targets, and audience segmentation
Assist with paid-media budget tracking and channel or lead-partner allocation
Conduct competitive research supporting new programs, program changes, and policy changes
Stay current on higher-education student-retention trends and best practices
Follow federal, state, accreditation, and institutional compliance requirements
Follow communication guidelines and support customer satisfaction and professionalism
Embody CIAT's mission, vision, purpose, and values
Work Monday through Friday with occasional weekend and evening hours; no supervisory responsibilities

Requirements

What you’ll need

Bachelor's degree in marketing, business, communications, or a related field preferred
Minimum three years of experience in digital marketing or advertising
Familiarity with Google Ads and Meta advertising platforms required
Experience with LinkedIn and YouTube ads preferred
Strong analytical skills and ability to provide actionable recommendations
Attention to detail and ability to multitask
Proficiency in student information systems preferred
Strong organizational and prioritization skills
Strong verbal and written communication skills
Self-motivated with a strong work ethic
Ability to anticipate needs and exercise independent judgment
Analytical, problem-resolution, and general business acumen skills
Proficiency in Microsoft Office, including Outlook, Word, Excel, PowerPoint, and MS Project
Flexibility in a rapidly changing environment
Ability to collaborate with colleagues, academic departments, and administration
Availability for responsibilities outside normal business hours and occasional longer hours
Ability to handle sensitive information confidentially
High ethical standards and professionalism
Ability to embody CIAT's mission, vision, purpose, and values
Ability to sit for extended periods and use computers, phones, and virtual communication tools
Ability to perform simple mathematical calculations
Ability to maintain data security, confidentiality, and secure connections
Ability to maintain a safe and ergonomic home office

Benefits

Comp & perks

Remote work from an approved home office location
Necessary work-related equipment
Reasonable accommodation for disabilities
Workers' compensation and liability coverage for home-office injuries as per company policy and applicable laws
Equal employment opportunity and nondiscrimination protections
Professional development and lifelong learning culture