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Regional Sales Manager
Cambium Learning Group. Lead the development and execution of a data-informed regional strategy driving new business growth and expansion of existing partnerships .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in K-12 education sales, with a strong focus on developing and executing data-informed strategies that drive business growth. Proven ability to lead high-performing teams, foster customer relationships, and utilize analytics tools for sales optimization.
Highest-signal resume keywords
Sales LeadershipK-12 Education ExperienceSalesforce CRM ProficiencyAnalytical SkillsCustomer Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Strategy DevelopmentAccount PlanningContract NegotiationPerformance Goal SettingSales Cycle ManagementData AnalysisSolution CraftingTeam CoachingMarket AnalysisPresentation Skills
Soft Skills
CollaborationMentorshipCommunicationAdaptabilityCustomer-Centric Mindset
Tools & Technologies
SalesforceMicrosoft OfficeGoogle WorkspaceVideo Conferencing PlatformsAnalytics Tools
Certifications & Qualifications
Bachelor's DegreeAdvanced Degree Preferred
Industry Keywords
K-12 EducationCurriculum SolutionsEducation Policy TrendsCustomer ValueStrategic Partnerships
About the role
Key responsibilities & impact- Lead the development and execution of a data-informed regional strategy driving new business growth and expansion of existing partnerships
- Monitor and interpret state and local education policy trends to inform sales strategy and positioning
- Set performance goals and KPIs; coach, mentor, and evaluate team members
- Analyze account development and service priorities to optimize productivity, resource allocation, and customer impact
- Travel with sales representatives to engage district and school leaders and cultivate customer relationships
- Support the full sales cycle, including prospecting, presentations, pricing, RFX responses, and contract negotiations
- Guide strategic account planning and maintain leadership presence in priority district relationships
- Collaborate with Field Marketing, Customer Success, and Product teams on regional initiatives
- Ensure pipeline health and forecast accuracy through Salesforce and analytics tools
- Use internal analytics tools to analyze sales trends, identify opportunities, and coach continuous improvement
- Inspire and align the team around Lexia’s mission, culture, values, and strategic goals
- Champion a customer-first mindset and exceptional customer value and experience
- Build and empower a team delivering innovative, high-impact solutions
- Promote continuous learning, marketplace expertise, curiosity, adaptability, and professional growth
- Facilitate transparent cross-department communication and collaboration
Requirements
What you’ll need- Minimum of a Bachelor's degree; advanced degree preferred
- Minimum 10 years of successful sales experience in K-12 education, ideally with technology and curriculum (reading) solutions
- Demonstrated success as a collaborative sales leader with experience managing high-performing teams
- Proven ability to inspire, coach, and develop sales professionals through feedback, mentorship, and strategic guidance
- Familiarity with Lexia’s product portfolio strongly preferred
- Deep understanding of regional K–12 education dynamics; prior experience as an educator or administrator is a plus
- Exceptional ability to uncover client needs, craft compelling solutions, and close complex sales opportunities
- Proficiency in Salesforce CRM, Microsoft Office, Google Workspace, video conferencing platforms, and other productivity tools
- Strong analytical, written, verbal, and presentation skills, with a track record of delivering impactful proposals and executive-level communications
- Demonstrated success in building long-term customer relationships and collaborating with internal stakeholders to achieve revenue goals
- Willingness to travel up to 50%
- Reliable internet connection through a cable or fiber-optic broadband service with minimum speeds of 10 Mbps download and 5 Mbps upload for remote work
- Ability to actively participate in video-based interviews and ongoing virtual meetings with camera on
- Must comply with the prohibition on note-taking tools, reference materials, or AI-powered tools during interviews or other selection activities unless prior written approval is obtained
Benefits
Comp & perks- Remote-first work environment with flexibility to balance work with life
- Home or remote office setup cost reimbursement
- Reasonable accommodations for qualified individuals with disabilities