B2B Marketing Manager

Cambly Inc.

. Own the full development and execution of integrated B2B demand generation campaigns across multiple channels, focusing on MQL and pipeline creation .

Posted 9/16/2026full-timeRemote • TurkeyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation, content creation, and Account-Based Marketing strategies, with a strong focus on lead generation and pipeline growth. Proficient in managing marketing budgets and analyzing performance metrics to optimize campaign effectiveness.

Highest-signal resume keywords

B2B Demand GenerationAccount-Based MarketingContent CreationMarketing Performance AnalysisLinkedIn Ads Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationPipeline GrowthBudget PlanningEvent PlanningContent WritingData AnalysisCampaign ExecutionConversion Rate OptimizationSocial Media ManagementMarketing Strategy Development

Soft Skills

Organizational SkillsProject ManagementAnalytical ThinkingProactive MindsetEntrepreneurial Spirit

Industry Keywords

B2B MarketingTurkish B2B LandscapeEdTechE-LearningHR SoftwareWell-being SectorRemote Team CollaborationStartup Environment

About the role

Key responsibilities & impact

Own the full development and execution of integrated B2B demand generation campaigns across multiple channels, focusing on MQL and pipeline creation
Manage the B2B content funnel, including writing and editing blog posts and creating case studies and whitepapers
Plan, execute, and measure online webinars, virtual summits, conferences, and hosted events
Design and implement targeted Account-Based Marketing strategies with the Enterprise Sales team
Maintain and grow the B2B LinkedIn social media presence
Monitor, analyze, and report on marketing performance, including conversion rates, CPL, and pipeline contribution
Manage the B2B marketing budget and allocate resources to maximize ROI
Collaborate with SDRs and AEs to ensure lead quality, smooth handoffs, and consistent messaging
Provide a detailed answer to “Why do you want to work at Cambly?” as part of the application

Requirements

What you’ll need

Native in Turkish
Fully proficient in English (C1/C2 level) for professional global communication
5+ years of experience in B2B marketing, with a proven focus on lead/demand generation and pipeline growth
Proven experience developing yearly marketing plans and budget planning, with a track record of executing these plans in a timely and effective manner
Deep understanding of the Turkish B2B landscape, audience, and key industry verticals
Proven ability to create compelling B2B content, including writing original blog posts and developing persuasive case studies
Experience planning and executing successful online and offline B2B events
Prior experience building or executing formal Account-Based Marketing programs
Proactive entrepreneurial spirit and appetite for continual learning within a fast-paced startup environment
Hands-on experience running and optimizing LinkedIn Ads campaigns and managing B2B social media (preferred)
Experience in the EdTech, E-Learning, HR Software, or Well-being sector (preferred)
Prior experience working at a fast-growing startup (preferred)
Previous experience working in a remote and distributed team (preferred)
Excellent organizational and project management skills
Highly analytical, data-driven, and systematic approach

Benefits

Comp & perks

Competitive salary
Professional development budget
Remote work
Paid time off available from your first month
Private health insurance
Access to Modern Health, offering 6 free coaching and 6 free therapy sessions
Dedicated lunch allowance
Internet allowance
Career growth and leadership opportunities based on experience and success
Network with prestigious HR and procurement teams across the Turkish market