Cambly Inc.

Marketing

• Drive Cambly’s lead and demand generation efforts in the Latam market
• Design, execute, and measure integrated B2B marketing campaigns generating qualified leads, pipeline, and revenue
• Own full development and execution of multi-channel B2B demand generation campaigns focused on MQL and pipeline creation
• Manage the B2B content funnel, including blog posts, case studies, and whitepapers
• Plan, execute, and measure online and offline events, including webinars, virtual summits, conferences, and hosted events
• Design and implement targeted ABM strategies with the Enterprise Sales team
• Maintain and grow Cambly’s B2B LinkedIn presence
• Monitor, analyze, and report on conversion rates, CPL, and pipeline contribution
• Own and manage the B2B marketing budget and maximize ROI
• Collaborate with SDRs and AEs to ensure lead quality, smooth handoffs, and consistent messaging

B2B Marketing Manager

• Own the full development and execution of integrated B2B demand generation campaigns across multiple channels, focusing on MQL and pipeline creation
• Manage the B2B content funnel, including writing and editing blog posts and creating case studies and whitepapers
• Plan, execute, and measure online webinars, virtual summits, conferences, and hosted events
• Design and implement targeted Account-Based Marketing strategies with the Enterprise Sales team
• Maintain and grow the B2B LinkedIn social media presence
• Monitor, analyze, and report on marketing performance, including conversion rates, CPL, and pipeline contribution
• Manage the B2B marketing budget and allocate resources to maximize ROI
• Collaborate with SDRs and AEs to ensure lead quality, smooth handoffs, and consistent messaging
• Provide a detailed answer to “Why do you want to work at Cambly?” as part of the application