B2B Marketing Manager

Cambly Inc.

. Drive Cambly’s lead and demand generation efforts in the Latam market .

Posted 9/16/2026full-timeSao Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing with a strong focus on lead generation, pipeline growth, and integrated campaign execution. Proficient in managing marketing budgets and analyzing performance metrics to maximize ROI in the Latam market.

Highest-signal resume keywords

B2B MarketingLead GenerationAccount-Based MarketingContent CreationEvent Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationDemand GenerationB2B Campaign ExecutionMarketing Budget ManagementData AnalysisContent DevelopmentConversion Rate OptimizationPipeline GrowthLinkedIn Ads ManagementEvent Execution

Soft Skills

Organizational SkillsProject ManagementAnalytical ThinkingProactive MindsetEntrepreneurial Spirit

Tools & Technologies

LinkedInWebinar PlatformsMarketing Automation ToolsSocial Media Management ToolsCRM Software

Industry Keywords

B2B MarketingEdTechE-LearningHR SoftwareWell-beingBrazilian B2B Landscape

About the role

Key responsibilities & impact

Drive Cambly’s lead and demand generation efforts in the Latam market
Design, execute, and measure integrated B2B marketing campaigns generating qualified leads, pipeline, and revenue
Own full development and execution of multi-channel B2B demand generation campaigns focused on MQL and pipeline creation
Manage the B2B content funnel, including blog posts, case studies, and whitepapers
Plan, execute, and measure online and offline events, including webinars, virtual summits, conferences, and hosted events
Design and implement targeted ABM strategies with the Enterprise Sales team
Maintain and grow Cambly’s B2B LinkedIn presence
Monitor, analyze, and report on conversion rates, CPL, and pipeline contribution
Own and manage the B2B marketing budget and maximize ROI
Collaborate with SDRs and AEs to ensure lead quality, smooth handoffs, and consistent messaging

Requirements

What you’ll need

Native in Portuguese and fully proficient in English (C1/C2 level) for professional global communication
5+ years of experience in B2B marketing, with a focus on lead/demand generation and pipeline growth
Experience developing yearly marketing plans and budget planning, with a track record of executing these plans effectively
Deep understanding of the Brazilian B2B landscape, audience, and key industry verticals
Ability to create compelling B2B content, including original blog posts and persuasive case studies
Experience planning and executing successful online and offline B2B events
Prior experience building or executing formal Account-Based Marketing programs
Proactive entrepreneurial spirit and appetite for continual learning within a fast-paced startup environment
Excellent organizational and project management skills
Highly analytical, data-driven, and systematic approach
Preferred: hands-on experience running and optimizing LinkedIn Ads campaigns and managing B2B social media
Preferred: experience in EdTech, E-Learning, HR Software, or Well-being
Preferred: prior experience at a fast-growing startup
Preferred: previous experience working in a remote and distributed team
Application must include a detailed answer to “Why do you want to work at Cambly?”

Benefits

Comp & perks

Competitive salary
Professional development budget
Hybrid work
Paid time off available from your first month
Access to Modern Health, offering 6 free coaching and 6 free therapy sessions
Dedicated meal allowances
Career growth and leadership opportunities based on experience and success
Employee-first working culture
Global team environment