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Cambly Inc.

CRM Program Manager – Brazil

Cambly Inc.

. Own the end-to-end CRM strategy across email, in-app, push, and messaging apps .

Posted 10/4/2026contractRemote • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM strategy and lifecycle marketing, with a focus on audience segmentation, journey optimization, and performance measurement. Proficient in leveraging AI and automation to enhance marketing workflows and drive engagement across multiple channels.

Highest-signal resume keywords
CRM Strategy OwnershipJourney Building ExpertiseAnalytical Skills with SQLEmail Deliverability Best PracticesCross-Functional Program Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
CRM StrategyLifecycle MarketingAudience SegmentationJourney OptimizationEmail DeliverabilityData AnalysisExperimentationAI IntegrationAutomationMulti-Market CRM Programs
Soft Skills
Cross-Functional CommunicationCreative BriefingStakeholder ManagementCuriosityWriting Skills
Tools & Technologies
IterableBrazeCustomer.ioSQLNo-Code ToolsLow-Code ToolsMessaging AppsAI Tools
Industry Keywords
Consumer SubscriptionMobile MarketingEdTechCRM FrameworkLocalization StandardsRetention MarketingEngagement MetricsPerformance Reporting

Tech Stack

Tools & technologies
SQL

About the role

Key responsibilities & impact
  • Own the end-to-end CRM strategy across email, in-app, push, and messaging apps
  • Build and maintain the CRM roadmap across lifecycle programs, promotional campaigns, and strategic initiatives
  • Own messaging-app channel strategy by market, including WhatsApp, WeChat, KakaoTalk, and other local platforms
  • Set the global CRM framework and define market localization standards
  • Serve as the single point of accountability for CRM outcomes and leadership reporting
  • Evaluate and manage messaging providers, official business accounts, template approvals, and platform policy compliance
  • Manage CRM platform relationships, contracts, roadmap alignment, feature adoption, and renewals
  • Drive CRM innovation projects including AI/LLM integrations from discovery through rollout and measurement
  • Partner with product managers and engineers on lifecycle programs, in-product messaging, event instrumentation, and journey delivery
  • Define audience segmentation and lead qualification frameworks
  • Own audience and list segmentation, hygiene, suppression, and maintenance across markets
  • Develop customer journey and audience insights to improve profitability, delivery, and engagement
  • Design and oversee automated journeys, personalization, and experimentation standards
  • Own CRM KPIs, dashboards, reporting, and cross-market performance comparisons
  • Manage email deliverability health, including bounces, spam complaints, warming, and IP/domain reputation
  • Design and lead CRM experiments and apply learnings to program improvements
  • Tie CRM performance to LTV, retention, activation, and payback outcomes
  • Lead planning, execution, and retrospectives for major campaigns
  • Coordinate workstreams across marketing, product, engineering, data, and regional stakeholders
  • Document CRM processes, playbooks, and standards
  • Secure creative resourcing, write creative briefs, and support messaging and copy when needed
  • Automate reporting, monitoring, and manual workflows using AI, scripts, and no-code/low-code tools
  • Use AI for culturally accurate localization and scaled content production
  • Lead AI adoption within CRM for personalization, copy generation, segmentation, and journey optimization

Requirements

What you’ll need
  • 5+ years of experience in CRM, lifecycle, or retention marketing, ideally at a consumer subscription, mobile, or edtech company
  • Hands-on expertise with a modern CRM/ESP platform such as Iterable, Braze, or Customer.io, including journey building and segmentation
  • Proven track record owning CRM strategy and roadmap with measurable impact on acquisition, engagement, and retention
  • Strong analytical skills; comfortable with dashboards, experimentation, and SQL or similar tools
  • Working knowledge of email deliverability best practices
  • Experience running multi-market or international CRM programs
  • Familiarity with WhatsApp, WeChat, or KakaoTalk is a plus
  • Excellent cross-functional program management and stakeholder communication skills
  • Strong writing skills and ability to brief creative teams or draft copy directly
  • Curiosity and hands-on experience using AI and automation to improve marketing workflows

Benefits

Comp & perks
  • Contract role
  • Remote work arrangement
  • Opportunity to work for Cambly, a global language learning platform
  • Global, cross-market scope across Latin America, Europe/Middle East, and Asia
  • Exposure to AI/LLM integrations, automation, personalization, and journey optimization
  • Cross-functional collaboration with marketing, product, engineering, data, creative, and regional teams