CRM Program Manager – Turkey, Contract

Cambly Inc.

. Own the end-to-end CRM strategy across email, in-app, push, and messaging apps .

Posted 10/4/2026contractRemote • TurkeyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM strategy and lifecycle marketing, with a focus on audience segmentation, campaign execution, and performance measurement. Proficient in leveraging AI and automation to enhance marketing workflows and drive measurable business outcomes.

Highest-signal resume keywords

CRM Strategy OwnershipAudience Segmentation FrameworksExperience With IterableStrong Analytical SkillsCross-Functional Program Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM StrategyLifecycle MarketingJourney BuildingSegmentationSQLEmail Deliverability Best PracticesAI IntegrationData PipelinesCampaign ExecutionExperimentation

Soft Skills

Stakeholder CommunicationCreative BriefingCuriosity

Tools & Technologies

IterableBrazeCustomer.ioNo-Code ToolsLow-Code Tools

Industry Keywords

Consumer SubscriptionMobile MarketingEdtechMulti-Market ProgramsMessaging Apps

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the end-to-end CRM strategy across email, in-app, push, and messaging apps
Build and maintain the CRM roadmap across lifecycle programs, promotional campaigns, and strategic initiatives
Own messaging-app channel strategy by market, including WhatsApp, WeChat, KakaoTalk, and other local platforms
Set the global CRM framework and define market localization standards
Serve as the single point of accountability for CRM outcomes and leadership reporting
Evaluate and manage messaging providers and official business account setups
Own relationships with CRM platforms such as Iterable, including contracts, roadmap alignment, feature adoption, and renewals
Lead AI/LLM integrations and other CRM innovation projects from discovery through rollout and measurement
Define audience segmentation and lead qualification frameworks
Own audience and list maintenance across markets
Design and oversee automated journeys, personalization, and experimentation standards
Own CRM KPIs, dashboards, reporting, and email deliverability health
Design and lead CRM experiments and connect performance to business outcomes
Lead planning, execution, and retrospectives for major campaigns
Partner with product and data teams on event tracking, data pipelines, attribution, and metric integrity
Coordinate workstreams across marketing, product, engineering, data, and regional stakeholders
Document CRM processes, playbooks, and standards
Secure creative resourcing, write creative briefs, and support messaging and copy
Automate reporting, monitoring, and workflows using AI, scripts, and no-code/low-code tools
Use AI for culturally accurate localization, personalization, copy generation, segmentation, and journey optimization

Requirements

What you’ll need

5+ years of experience in CRM, lifecycle, or retention marketing
Ideally experience at a consumer subscription, mobile, or edtech company
Hands-on expertise with a modern CRM/ESP platform such as Iterable, Braze, or Customer.io, including journey building and segmentation
Proven track record owning CRM strategy and roadmap with measurable impact on acquisition, engagement, and retention
Strong analytical skills, including comfort with dashboards, experimentation, and SQL or similar tools
Working knowledge of email deliverability best practices
Experience running multi-market or international CRM programs
Familiarity with WhatsApp, WeChat, or KakaoTalk is a plus
Excellent cross-functional program management and stakeholder communication skills
Strong writing skills and ability to brief creative teams or draft copy directly
Curiosity and hands-on experience using AI and automation to improve marketing workflows

Benefits

Comp & perks

Contract role
Remote work arrangement
Opportunity to work on a global CRM program across Latin America, Europe/Middle East, and Asia
Exposure to AI/LLM integrations, automation, and no-code/low-code tools
Cross-functional collaboration with creative, growth, product, data, engineering, and regional teams