CRM Program Manager – UAE, Contract, Remote

Cambly Inc.

. Own the end-to-end CRM strategy across email, in-app, push, and messaging apps, aligned to acquisition, engagement, and retention KPIs .

Posted 10/4/2026contractRemote • Saudi Arabia, United Arab EmiratesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM strategy and lifecycle marketing, with a focus on acquisition, engagement, and retention metrics. Proficient in leveraging modern CRM platforms and AI-driven automation to enhance customer journeys and optimize marketing workflows.

Highest-signal resume keywords

CRM Strategy OwnershipJourney Building and SegmentationEmail Deliverability Best PracticesCross-Functional Program ManagementAI and Automation in Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM StrategyLifecycle MarketingAudience SegmentationSQLEmail DeliverabilityData AnalysisCampaign ExecutionPerformance ReportingJourney OptimizationExperimentation

Soft Skills

Stakeholder CommunicationCreative BriefingCross-Functional CollaborationCuriosityAnalytical Thinking

Tools & Technologies

IterableBrazeCustomer.ioAI ToolsNo-Code/Low-Code ToolsDashboardsMessaging Apps

Industry Keywords

Consumer SubscriptionMobile MarketingEdTechInternational CRM ProgramsMessaging Platforms

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own the end-to-end CRM strategy across email, in-app, push, and messaging apps, aligned to acquisition, engagement, and retention KPIs
Build and maintain the CRM roadmap across lifecycle programs, promotional campaigns, and strategic initiatives
Own messaging-app channel strategy by market, including WhatsApp, WeChat, KakaoTalk, and other local platforms
Set the global CRM framework and define market localization standards
Serve as the single point of accountability for CRM outcomes and leadership reporting
Evaluate and manage messaging providers and official business account setups
Own CRM platform relationships, including contracts, roadmap alignment, feature adoption, and renewals
Drive CRM innovation projects such as AI/LLM integrations from discovery through rollout and measurement
Identify CRM stack gaps and champion investments
Co-design lifecycle programs, in-product messaging surfaces, event instrumentation, and journey delivery mechanics
Define audience segmentation and lead qualification frameworks
Own audience and list segmentation, hygiene, suppression, and maintenance across markets
Develop customer journey and audience insights to improve profitability, delivery, and engagement
Design and oversee automated journeys, personalization, and experimentation standards
Own CRM KPIs, dashboards, and reporting across channels
Report performance by market and channel, including cross-market comparisons in the WBR
Own email deliverability health, including bounces, spam complaints, warming, and IP/domain reputation
Design and lead CRM experiments and apply learnings to program improvements
Tie CRM performance to LTV, retention, activation, and payback outcomes
Lead planning, execution, and retrospectives for major campaigns
Partner with product and data teams on event tracking, data pipelines, attribution, and metric integrity
Coordinate workstreams across marketing, product, engineering, data, and regional stakeholders
Document CRM processes, playbooks, and standards
Secure creative resourcing, write creative briefs, and support messaging and copy when needed
Automate reporting, monitoring, and workflows using AI, scripts, and no-code/low-code tools
Use AI for culturally accurate localization and scalable content
Lead AI adoption within CRM for personalization, copy generation, segmentation, and journey optimization

Requirements

What you’ll need

5+ years of experience in CRM, lifecycle, or retention marketing
Experience ideally in a consumer subscription, mobile, or edtech company
Hands-on expertise with a modern CRM/ESP platform such as Iterable, Braze, or Customer.io, including journey building and segmentation
Proven track record owning CRM strategy and roadmap with measurable impact on acquisition, engagement, and retention
Strong analytical skills; comfort with dashboards, experimentation, and SQL or similar tools
Working knowledge of email deliverability best practices
Experience running multi-market or international CRM programs
Familiarity with WhatsApp, WeChat, or KakaoTalk is a plus
Excellent cross-functional program management and stakeholder communication skills
Strong writing skills and ability to brief creative teams or draft copy directly
Curiosity and hands-on experience using AI and automation to improve marketing workflows

Benefits

Comp & perks

Contract role
Remote work arrangement