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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing automated lifecycle marketing programs that enhance customer engagement and drive measurable business outcomes. Proficient in leveraging marketing automation tools and analyzing funnel metrics to optimize customer journeys and improve conversion rates.
Highest-signal resume keywords
Lifecycle MarketingMarketing AutomationCustomer Engagement PlatformsAnalytical SkillsCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Automated Campaign DevelopmentAudience SegmentationFunnel Performance AnalysisBehavior-Based CampaignsKPI Tracking
Soft Skills
Strong CopywritingStrategic ThinkingBias Toward Action
Tools & Technologies
HubSpotCustomer.ioBrazeIterable
Industry Keywords
B2B SaaSCustomer JourneyLead ManagementSales FunnelsGrowth Marketing
About the role
Key responsibilities & impact- Develop and execute lifecycle programs across the prospect and customer journey, from lead nurturing and onboarding to engagement, expansion, and retention
- Map customer journeys and identify opportunities to improve conversion, engagement, and customer experience
- Build audience segmentation strategies based on customer behavior, lifecycle stage, firmographics, and intent signals
- Design, launch, and optimize automated, multi-touch campaigns across email, in-app messaging, and other relevant channels
- Create personalized nurture programs to move prospects through the funnel and accelerate pipeline creation
- Partner with Sales on lead nurturing, re-engagement, and sales-assist programs
- Develop onboarding and adoption campaigns to help customers realize value faster
- Establish testing across messaging, content, segmentation, timing, and channels
- Analyze funnel performance and identify opportunities to improve conversion and engagement
- Define and track lifecycle KPIs, including lead-to-opportunity conversion, activation, engagement, pipeline influence, and retention
- Translate campaign performance and customer insights into actionable recommendations
- Build and maintain scalable lifecycle workflows, segmentation, and campaign infrastructure
- Partner with Marketing Operations and Revenue Operations on data accuracy, integrations, and attribution
- Maintain deliverability, data quality, consent management, and campaign execution standards
- Leverage AI and automation to improve personalization, campaign development, experimentation, and operational efficiency
- Collaborate with Product Marketing, Demand Generation, Sales, Customer Success, Product, and Analytics teams on messaging, pipeline, customer experience, user behavior, and communications
Requirements
What you’ll need- 4–7+ years of experience in lifecycle marketing, growth marketing, CRM marketing, or marketing automation, ideally in a high-growth B2B SaaS company
- Demonstrated success building and scaling automated lifecycle programs that drive measurable business outcomes
- Hands-on experience with marketing automation and customer engagement platforms such as HubSpot, Customer.io, Braze, Iterable, or similar tools
- Strong analytical skills and comfort working with funnel metrics, segmentation, dashboards, and experimentation
- Experience developing behavior-based and trigger-based campaigns using customer and product data
- Strong copywriting skills and an ability to translate complex product concepts into clear, engaging communications
- Understanding of B2B customer journeys, lead management, sales funnels, and SaaS growth metrics
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment
- Strong cross-functional collaboration skills and a bias toward action
- Employer sponsorship may be required to maintain authorization to work in the United States
- Comfortable working in person five days a week at an office in San Francisco, New York City, or London
- Relocation willingness for qualified candidates
Benefits
Comp & perks- Relocation is offered for qualified candidates