Performance Marketing Associate

Campus

. Manage and optimize paid campaigns for select programs across paid social and paid search under the Sr.

Posted 10/26/2026full-timeNew York City • New York • United StatesMid-Level💰 $100,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid campaigns across social and search platforms, with a strong focus on data interpretation and conversion tracking. Proven ability to collaborate with creative and lifecycle teams to drive enrollment and application goals.

Highest-signal resume keywords

Paid Social Campaign ManagementPaid Search Campaign ManagementGA4 Reporting and Data InterpretationConversion Tracking SetupLifecycle/CRM Marketing Coordination

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign Performance Data AnalysisConversion Rate OptimizationData-Driven RecommendationsBudget PacingTesting and Targeting Strategies

Soft Skills

Detail-OrientedOrganizedFast-Paced Multitasking

Tools & Technologies

AI ToolsPaid Media Platforms

Industry Keywords

Consumer-Facing EnvironmentEnrollment-DrivenSaaS Environment

About the role

Key responsibilities & impact

Manage and optimize paid campaigns for select programs across paid social and paid search under the Sr. Manager, Performance & Lifecycle Marketing
Pull and interpret campaign performance data
Surface insights clearly and quickly
Partner with creative and lifecycle teams on testing, targeting, and budget pacing
Support enrollment and application goals for specific programs by coordinating with lifecycle and social teams
Support go-to-market media plans for new programs
Identify opportunities across the funnel to contribute to conversion rate goals
Use AI tools heavily while maintaining quality

Requirements

What you’ll need

3+ years of experience with paid social and paid search
Hands-on experience managing campaigns in paid media platforms
Experience translating paid social learnings into ad ideas for a brand/creative team
Strong working knowledge of GA4, including creating reports and interpreting data
Strong working knowledge of conversion tracking
Comfortable working with data and translating numbers into clear recommendations
Detail-oriented and organized
Able to move fast across multiple programs at once
Experience in a consumer-facing, enrollment-driven, or SaaS environment is a strong plus
Familiarity with lifecycle/CRM marketing coordination is a strong plus
Hands-on experience setting up conversion tracking is a strong plus
Must be able to work from the Tribeca office Tuesday-Thursday
Must be legally authorized to work in the United States
Must answer whether visa sponsorship will be required to work in the United States

Benefits

Comp & perks

Equity grant
Medical insurance
Dental insurance
Vision insurance
401(k) match
Fertility benefits via Carrot
Flexible Time Away
Paid holidays
In-office lunches for the NY office
Dog-friendly office
Hybrid work schedule (Mon & Fri remote; Tues-Thurs in-office)
Social events, including happy hours, birthday celebrations, and holiday parties
Opportunity to make an impact