Performance Marketing Associate

Campus

. Manage and optimize paid campaigns for select programs across paid social and paid search under the Sr.

Posted 10/2/2026full-timeNew York City • New York • United StatesJuniorMid-Level💰 $100,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid social and paid search campaigns, with a strong ability to analyze performance data and translate insights into actionable recommendations. Proficient in conversion tracking and familiar with lifecycle marketing coordination to support enrollment and application goals.

Highest-signal resume keywords

Paid Social Campaign ManagementPaid Search Campaign ManagementGA4 Reporting and Data InterpretationConversion Tracking SetupLifecycle Marketing Coordination

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid SocialPaid SearchData AnalysisConversion TrackingCampaign Performance OptimizationReportingBudget PacingTesting and TargetingConsumer-Facing MarketingSaaS Environment Experience

Soft Skills

Detail-OrientedOrganizedFast-Paced WorkClear Communication

Tools & Technologies

GA4AI Tools

Industry Keywords

Enrollment-DrivenLifecycle MarketingCRM Marketing

About the role

Key responsibilities & impact

Manage and optimize paid campaigns for select programs across paid social and paid search under the Sr. Manager, Performance & Lifecycle Marketing
Pull and interpret campaign performance data
Surface insights clearly and quickly partner with creative and lifecycle teams on testing, targeting, and budget pacing
Support enrollment and application goals for specific programs by coordinating with lifecycle and social teams
Support GTM media plans for new programs
Contribute to conversion rate goals by identifying opportunities across the funnel
Use AI tools heavily while maintaining quality

Requirements

What you’ll need

3+ years of experience with paid social and paid search
Experience translating paid social learnings into ad ideas for a brand/creative team
Strong working knowledge of GA4; able to create reports and interpret data
Strong working knowledge of conversion tracking
Comfortable working with data and translating numbers into clear recommendations
Detail-oriented, organized, and able to move fast across multiple programs at once
Experience in a consumer-facing, enrollment-driven, or SaaS environment is a strong plus
Familiarity with lifecycle/CRM marketing coordination is a strong plus
Hands-on experience with setting up conversion tracking is a strong plus
Must be able to work from the Tribeca office Tuesday-Thursday
Must be legally authorized to work in the United States
Must answer whether visa sponsorship will be required to work in the United States

Benefits

Comp & perks

Equity grant
Medical, dental, and vision insurance
401(k) match
Fertility benefits via Carrot
Flexible Time Away + paid holidays
In-office lunches for our NY Office
Hybrid work schedule (Mon & Fri remote; Tues-Thurs in-office)
Social events - happy hours, birthday celebrations, holiday parties, & more!
Opportunity to make an impact – you'll be an integral player in bringing our vision to life