Digital Marketing Specialist

CanadaHelps

. Plan and execute integrated digital marketing campaigns supporting charity acquisition, activation, product adoption, retention, and engagement .

Posted 10/8/2026full-timeToronto • CanadaMid-LevelSenior💰 CA$70,000 - CA$80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning and executing integrated digital marketing campaigns, with a strong focus on email marketing, campaign management, and performance optimization. Proficient in creating engaging content and managing multiple projects in B2B, SaaS, or nonprofit environments.

Highest-signal resume keywords

Digital Marketing Campaign ExecutionEmail Campaign ManagementProject Management SkillsWeb Analytics ProficiencyContent Development for Charities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingEmail MarketingCampaign MeasurementAudience SegmentationCopywritingTesting and Quality AssurancePerformance ReportingConversion OptimizationLifecycle MarketingGrowth Marketing

Soft Skills

Proactive Working StyleAccountabilityStrong Communication Skills

Tools & Technologies

Google AdsLinkedInMetaActiveCampaignGoogle Analytics 4Looker Studio

Industry Keywords

B2B MarketingSaaS MarketingNonprofit MarketingMission-Driven Marketing

About the role

Key responsibilities & impact

Plan and execute integrated digital marketing campaigns supporting charity acquisition, activation, product adoption, retention, and engagement
Work with a marketing agency across paid acquisition channels including LinkedIn, Google Ads, and Meta
Manage email campaigns from brief to launch, including audience segmentation, calendar coordination, copywriting, building, testing, deployment, and performance reporting
Lead campaign execution for seasonal moments such as Giving Season
Support year-round programs that help charities strengthen fundraising and operations
Create and maintain conversion-focused landing pages, website content, resource hubs, and promotional placements
Develop content for charity audiences, including campaign toolkits, guides, success stories, and webinar promotions
Coordinate webinars and educational programs, including promotion, registration journeys, speaker support, follow-up communications, and results reporting
Identify and run tests across email, landing pages, and campaign journeys
Track campaign performance, maintain dashboards and reports, surface insights, and recommend optimizations
Manage multiple projects, stakeholders, approvals, and deadlines
Document plans, processes, and results to support contract handoff

Requirements

What you’ll need

3+ years of hands-on experience in digital, lifecycle, growth, or integrated marketing
Experience in B2B, SaaS, nonprofit, or mission-driven environments preferred
Experience planning and executing email campaigns, including segmentation, automation, testing, quality assurance, and reporting
Excellent writing, editing, and proofreading skills
Strong campaign and project management skills
Proactive, accountable working style and ability to take ownership
Hands-on experience with an email marketing or marketing automation platform
Working knowledge of web analytics and campaign measurement tools, such as Google Analytics 4 and Looker Studio
French-language proficiency is an asset but is not required
ActiveCampaign experience is an asset

Benefits

Comp & perks

Flexible, inclusive environment
Growth, ambition, and shared success
Remote work arrangement
Potential in-office team collaboration in Toronto