GTM Engineer

CanadaVisa

. Own the revenue system across every CV Labs service unit, from first form fill through signed retainer and referrals .

Posted 10/1/2026full-timeToronto • CanadaMid-LevelSenior💰 CA$130,000 - CA$150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing revenue systems and CRM workflows, with a strong focus on lead routing, attribution analysis, and process documentation. Proficient in utilizing AI tools and automation to enhance operational efficiency and support sales teams.

Highest-signal resume keywords

GTM Engineering ExperienceCRM System DevelopmentVibe Coding ExpertiseAPI and Webhook IntegrationMicrosoft 365 Automation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM AdministrationLead Routing DesignAttribution AnalysisProcess Documentation WritingBehavior-Triggered WorkflowsCost TrackingWorkflow PruningData Privacy ManagementSales Funnel AuditingPerformance Monitoring

Soft Skills

CollaborationUser-Centric ApproachAttention to DetailProblem-Solving

Tools & Technologies

Claude CodeCursorPower AutomateMicrosoft 365CRM Tools

Industry Keywords

Legal ServicesFinancial ServicesRegulated IndustryRevenue Reporting

About the role

Key responsibilities & impact

Own the revenue system across every CV Labs service unit, from first form fill through signed retainer and referrals
Audit each unit's funnel across the technology stack and produce a ranked action plan
Audit and improve attribution so signed retainers can be traced to contributing ads, articles or referrals
Standardize statuses, pipelines, custom fields and smart views across service units
Retire unowned workflows and maintain rep domains, mailbox authentication, SMS, dialers and deliverability
Design lead routing and speed-to-lead processes
Build behavior-triggered follow-up workflows
Build AI agents for pre-call briefs, CRM updates, approved follow-up drafts and overnight CRM hygiene
Own and prioritize a backlog of agents, workflows and internal tools
Scope, prototype, measure, monitor and maintain builds, including cost tracking and fallbacks
Establish legal-firm guardrails for client-facing copy, legal advice and client data access
Create reusable pipeline, routing and reporting templates for new service units
Partner with an AI engineer on design while owning the CRM, workflows, routing, rep tools, agents and reporting definitions
Track rep hours saved, speed-to-lead, follow-up coverage, attribution coverage and trusted revenue reporting

Requirements

What you’ll need

Experience running GTM engineering for a sales team of 15 or more
Built a system around a CRM or rebuilt a CRM
Expert in vibe coding; weekly use of Claude Code, Cursor or similar tools
Ability to read and test code
Ability to keep secrets and client data out of prompts and repositories
Ability to connect tools through APIs and webhooks without waiting on engineering
Ability to prune obsolete workflows before adding new ones
Ability to write process documentation a GTM team can follow on first read
Experience treating sales representatives as users by observing calls and workflows
CRM administration experience is a bonus
Microsoft 365 automation experience with Power Automate, Bookings or Exchange is a bonus
Experience in legal, financial services or another regulated industry is a bonus
Must be able to work from the Toronto office on a hybrid schedule
Must be legally entitled to work in Canada

Benefits

Comp & perks

Flexible vacation
Competitive health, dental and wellness coverage
Hybrid work arrangement
Working session as part of the hiring process