Integrated Marketing Lead

Canadian Journalism Foundation

. Plan and execute social media-led campaigns from concept through measurement .

Posted 10/30/2026full-timeRemoteSenior💰 $150,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in integrated marketing strategies, particularly in B2B social media management and influencer program execution. Proficient in project management, content creation, and leveraging analytics for campaign optimization.

Highest-signal resume keywords

B2B Brand Social Channel ManagementInfluencer Program ExecutionPaid Marketing Strategy DevelopmentSocial Media Management Tools ProficiencyProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated MarketingSocial Media CampaignsInfluencer MarketingContent CreationSEOPPCAnalyticsSocial ListeningEvent MarketingAI Workflows for Marketing

Soft Skills

Excellent Communication SkillsCreative Problem-SolvingAttention to DetailOrganizational SkillsAbility to Work Independently

Tools & Technologies

Social Media Management ToolsPaid Ad PlatformsAnalytics ToolsContent Management Systems

Industry Keywords

B2B MarketingGrowth MarketingCo-MarketingGuerrilla MarketingCommunity Engagement

About the role

Key responsibilities & impact

Plan and execute social media-led campaigns from concept through measurement
Support partner and product-led launches with coordinated social, influencer, and paid promotion
Assist with integrated marketing campaigns across digital, social, paid, influencer, and events
Coordinate with the growth marketing contractor so paid campaigns support key launches and campaigns
Explore, evaluate, and manage the brand's presence on emerging social platforms
Run social listening and bring community and customer feedback to Product and other teams
Own daily social management and content creation across Walrus channels
Build and scale the Walrus YouTube channel, including content roadmaps, uploads, and optimization
Maintain content schedules and write and edit channel-specific social copy
Own channel-level voice guidelines across LinkedIn, X, YouTube, and other channels
Partner with Content and Community teams to create human-centered use-case content
Organize and execute Walrus-hosted X Spaces
Amplify executive communications and advise on leadership social presence
Build and run a B2B influencer program, including paid partnerships, contracts, budget, and agency management
Coordinate influencer content for campaigns, launches, and events and measure impact
Support event execution and own brand presence, merch, guerrilla marketing, and influencer activations
Own digital and social activation around events
Own select partner marketing campaigns from planning through reporting
Support co-marketing, joint announcements, customer stories, and case studies
Run partner campaigns across owned channels including social, YouTube, and X Spaces
Help set growth marketing strategy and coordinate with the growth marketing contractor
Review paid performance against pipeline, lead, and developer signup targets
Ensure messaging and brand cohesion across paid campaigns
Manage marketing projects, schedules, editorial calendars, and delivery tracking
Build and share AI workflows and tools for content production and campaign execution
Collaborate with Design, DevRel, Education, Content, Community, Growth, Product Marketing, Partner Marketing, and Comms teams

Requirements

What you’ll need

6–9 years of experience in integrated, social, or growth marketing
Demonstrated ownership of B2B brand social channels
Experience running influencer programs, including paid partnerships with B2B thought leaders, agency management, contracts, and budget
Hands-on paid or growth marketing experience, including shaping strategy and reviewing performance against pipeline, lead, and signup targets
Experience working with agencies or contractors who run day-to-day execution
Experience supporting events, including merch, on-site activations, and guerrilla marketing
Experience running partner or co-marketing campaigns with enterprise customers or ecosystem partners
Proven B2B marketing experience, ideally with enterprise audiences
Experience running social listening and translating insights into content and campaign decisions
Experience supporting executive or leadership communications on social
Strong organizational and project management skills
Excellent written and verbal communication skills
Proficiency in social media management and listening tools, paid ad platforms, analytics tools, and content management systems
Experience building AI workflows for marketing content and operations is a plus
Solid understanding of copywriting, SEO, PPC, and analytics
Creative problem-solving skills and attention to detail
Ability to work independently and as part of a team in a fast-paced environment
Willingness to travel approximately 15% of the time

Benefits

Comp & perks

Remote work arrangement
Approximately 15% travel associated with events